This month, trade shows are on the top of our priority list. First we traveled to Cincinnati for the Signage Foundation Conference. Then we headed off to Las Vegas last week for the SGIA (Specialty Graphic Imaging Association) Expo. We saw plenty of great signage. And we also found some fabulous examples of how to […]
We’ve all seen them – signs that are ugly, unreadable or confusing. These signs don’t help the businesses they advertise; they hurt them. Customers shouldn’t have to decipher your sign; its purpose and message should be immediately apparent. When it’s time to make a sign for your business pay close attention to the elements of sign design. […]
When you begin to design a brochure, report or sign, one of your first choices is the type of font to use. And though it might seem inconsequential, the choice of font matters. The right font will enable your customer to quickly discern your message; the wrong font may keep him from reading your […]
At the Sandy Chamber of Commerce Women’s Business Conference last week, a panel of experts gave advice about how to get financing for a new business. The panelists (one venture capitalist, a representative from a bank, a representative from a credit union and the Deputy District Director of the Utah SBA) each came from […]
Today’s guest post is courtesy of Andrew Johnson, internet marketer and operator of NewsUtah.org. Enjoy! Think about all of the ways to market a product or service these days – there’s search engine optimization, pay-per-click ads, social media, content marketing, trade shows, seminars, radio, television, newspaper . . . the list goes on. I firmly believe […]
We are a society of judgmental people; we’re quick to form opinions about people, places and experiences within seconds of our first contact. Think about the last time you met someone. You quickly scanned his appearance and drew conclusions based on the way he was dressed, how his hair was cut, his posture, body language […]
One of the surest ways to convey to customers that your business is sloppy and unprofessional is for your signage to be crooked, sagging, or flapping in the breeze. Here are a few sign installation failures we recently found.
When thinking about pricing your merchandise or services you might be tempted to look around at your competitors and then price your stuff the lowest. You figure, this way, customers will choose your company and you’ll make tons of money. But is this strategy the best? Breaking it down into the most simple terms, […]