Billboards. Everyone has seen them. From highways to downtowns, to the middle-of-nowhere ghost town that you’ve inadvertently stopped for gas at, there are billboards. Some might call them eyesores but, to businesses and advertisers they’re beacons for brand awareness. At least, that’s what they’re designed for; but do they actually work? With 25% of overall revenue and over 800,000 daily impressions attributed to billboard advertising, Homie – an innovative real estate startup in Utah – is proving that outdoor advertising works.
In this week’s installment of our Small Business Success series we chatted with April Wachtel of Swig + Swallow about her unique cocktail mixers and her experience of starting a small business through direct-to-customer distribution and customer and one-on-one customer relations.
April purchased a vinyl banner to display at events and on-site tastings to help promote the Swig + Swallow brand.
The submissions are in, the votes have been cast, and the winners have been decided. We are pleased to announce the winners of the Signs.com Home Is Where the Heart Is photo contest, and here they are!
See how back-to-school sales can bring businesses an increase of revenue and foot traffic for in-store purchases. In a world that’s dominated by Amazon, the back-to-school season is a refreshing reminder that brick-and-mortar locations can still thrive in a digital age. We’ve also included a list of 5 ways businesses can take advantage of the back-to-school season.