Homie Billboard Brand Awareness

Homie: Effective Brand Building Through Billboard Advertising

Billboards. Everyone has seen them. From highways to downtowns, to the middle-of-nowhere ghost town that you’ve inadvertently stopped for gas at, there are billboards. Some might call them eyesores but, to businesses and advertisers they’re beacons for brand awareness. At least, that’s what they’re designed for; but do they actually work? With 25% of overall revenue and over 800,000 daily impressions attributed to billboard advertising, Homie – an innovative real estate startup in Utah – is proving that outdoor advertising works.

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Swig + Swallow Small Business Success Story

Small Business Success Story – Swig + Swallow

In this week’s installment of our Small Business Success series we chatted with April Wachtel of Swig + Swallow about her unique cocktail mixers and her experience of starting a small business through direct-to-customer distribution and customer and one-on-one customer relations.

 

April purchased a vinyl banner to display at events and on-site tastings to help promote the Swig + Swallow brand.

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