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Do Small Businesses Need Social Media?

Social media has become one of the go-to mediums for growing and marketing a small business. But, is it entirely necessary for a small business to implement a social media marketing strategy? Does every type of small business actually need to use social media? Does social media use actually translate into potential leads and/or sales? […]

Pull up a seat for the Signs.com Happy Hour

Is there anything more American than the “Happy Hour”? Some believe the origins date back to the military. According to Wikipedia, it was a scheduled time during the day when sailors in the Navy could relax and take in some form of entertainment. Here at Signs.com, we have decided to take the concept of the […]

5 Resources to Spark Creativity

The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions.

The New Rules of Sales Relationships

Today’s guest post comes from Brad Manuel, founder of nothing knew, a sales consulting firm focused on communication and equipping others with practical principles that will contribute to their success. “39% of B2B buyers select a vendor according to the skills of the salesperson rather than price, quality, or service features.” – Harvard Business Review 2012 […]

10 Trends for 2013

If you are like me, you are probably wondering what happened to 2012. The year flew by…even though there were times during endless political bickering, strange natural events, and Notre Dame’s return to national football prominence that it felt like it would never end! Either way, 2012 has been a year of ups and downs. […]

Top 10 Signs You’re Addicted to Social Media

Social media is everywhere in today’s society. It keeps us connected, helps us promote our companies, and generally takes up most of our free time. But, there are those individuals who take social media use to a whole other level. You know who you are . . . but if you’re in denial, here are our […]

Why I “Like” Your Facebook Page…& Why I Don’t

  I’m not one of those people who has to “check in” on my Facebook page whenever I go out with friends. I don’t update my status to tell people what I ate for breakfast, if I have a headache, or if I’m excited about the latest TV show. I don’t post an Instagram of […]

4 Hints from BlogWorld to Get Your Company Blog Read

  During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]