How do you celebrate the 4th of July? For many of us, Independence Day is a mix of family get-togethers, all the hotdogs and hamburgers we can eat, and colorful parades down Main Street, with the night ending in a dazzling display of fireworks.
It remains the unofficial start of summer: Memorial Day. And, of course, it’s more than that – it’s the day we honor those who have died in military service to our country. Once commonly known as Decoration Day (owing to the practice of decorating soldiers’ graves with flowers), Memorial Day was created by an act […]
In the visual arts space, we have primary colors and secondary colors (and then several hues and shades of each of those colors). But colors go beyond widely taught color theory classifications. Each color has its own meaning. Each represents certain emotions, values, and/or occasions. Certain colors also are powerful marketing tools for retailers because […]
It’s that time of year again! Time to ramp up your marketing to improve your holiday sales. I know what you’re thinking, but don’t sigh with angst yet. As a small to mid-sized business, you may be thinking that time and money stand in your way of implementing new and effective marketing tactics. You have […]
Whether you’re the small business owner of a restaurant, a retail store or just a small business that does really well over the holidays, you have to make sure you’re properly staffed to handle all the hustle and bustle of the holidays.
‘Tis the season, and shoppers everywhere are preparing mentally, physically and emotionally for all the expected and unexpected events that are guaranteed to happen during the holidays. So as a retailer, that is exactly what you should be doing. Make the necessary preparations to ensure your business is equipped to handle all the expected and […]