Marketing Tips to Improve Retail Sales During the Holiday Season


It’s that time of year again! Time to ramp up your marketing to improve your holiday sales. I know what you’re thinking, but don’t sigh with angst yet. As a small to mid-sized business, you may be thinking that time and money stand in your way of implementing new and effective marketing tactics. You have a valid concern, but you might want to consider the quick and affordable ways to better market your store that we’ve provided below. Read More

Four Ways Retailers Can Win Over Customers This Holiday Season


‘Tis the season, and shoppers everywhere are preparing mentally, physically and emotionally for all the expected and unexpected events that are guaranteed to happen during the holidays. So as a retailer, that is exactly what you should be doing. Make the necessary preparations to ensure your business is equipped to handle all the expected and unexpected events of this holiday season. Read More

Essential Holiday Signage For Your Retail Store

holiday signs retail stores

The season is upon us and more holiday spending means more opportunities to bring business to your local store! In the competitive realm of retail, it’s important to master the art of visual appeal. And what better way to attract customers than to display the goods you have to offer with custom holiday signage, featuring the unique specials of THIS season! With these retail display tips for your store, you’ll have them coming back all year. Read More

Top 10 Signs You’re a Scrooge


Ok, so not everyone is jolly ol’ Saint Nick around the holidays. In fact, there are a lot of Scrooges counting the seconds until Christmas is over. We understand. The holidays can be stressful, families can be dysfunctional (if you’re not sure if yours is or not, take a glance at our Top 10 Signs Your Family is Dysfunctional post), and the weather can be downright depressing. So, which side of the fence do you fall? Bah, Humbug or Merry Christmas? Here are the Top 10 Signs You’re a Scrooge! Read More

Let’s Talk About Your Holiday Decorations…

Retail Insights with Harper Grey

It’s beginning to look a lot like Christmas… but can we talk about your holiday decorations? Every year, I look forward to the weekend after Thanksgiving with both excitement and trepidation. The neighbors rummage through their crawlspaces, basements, garages and storage sheds and drag out all the Christmas bins. They hang a wreath on the door and lights from the eves. They install the Christmas tree in the front window. By mid-Saturday morning, the yards up and down the street are looking fabulous. Read More