Homie Billboard Brand Awareness

Homie: Effective Brand Building Through Billboard Advertising

Billboards. Everyone has seen them. From highways to downtowns, to the middle-of-nowhere ghost town that you’ve inadvertently stopped for gas at, there are billboards. Some might call them eyesores but, to businesses and advertisers they’re beacons for brand awareness. At least, that’s what they’re designed for; but do they actually work? With 25% of overall […]

Las Vegas: A Fabulous Sign

This is a post from Signs.com’s co-founder, Kirk Green: Almost every city or town has some type of welcoming sign.  Many include population, elevation and established date.  It is hard to understand the obsession with altitude, but most city’s include it.  Denver even boasts about it. A few signs, like the Hollywood standard, become landmarks. […]