Billboards. Everyone has seen them. From highways to downtowns, to the middle-of-nowhere ghost town that you’ve inadvertently stopped for gas at, there are billboards. Some might call them eyesores but, to businesses and advertisers they’re beacons for brand awareness. At least, that’s what they’re designed for; but do they actually work? With 25% of overall revenue and over 800,000 daily impressions attributed to billboard advertising, Homie – an innovative real estate startup in Utah – is proving that outdoor advertising works.
Wanna catch ‘em all? The new mobile game Pokemon Go is taking the world by storm. Less than a week old and the phenomenon is growing day-by-day. The game created in collaboration by former Google startup, Niantic, Inc & The Pokemon Company is a new twist on the TV show, card and video game series that was popular in the late 90s and early 2000s. While many people have downloaded the game (over 7.5 million in the United States) and rushed to streets and parks to get in on the action, there is a still some mystery to how the game is played and how it might evolve over time.
Taxes. It’s a dreaded word that nobody wants to hear. So here you are, someone who has embarked in the tax business to help people feel comfortable when hearing that word uttered. Instead of having people running in fear, how do you reach out and show them the safety your tax services provide and bring them to use your services? There’s plenty of competition from DIY tax services, larger franchises, and professional accountants which you need to know how to overcome to be effective locally.
Carrying around and using large banners and signs is not an easy task, especially when you’re on your own in a crowded venue. That’s why Signs.com offers a portable, retractable banner (commonly referred to as “pop up banners”) to solve your on-the-go presenting needs. These easy-to-carry marketing tools will give you an advantage in a variety of business environments.
Starting and maintaining a business is hard work. As the business owner you have to invest your time and money into the business, and then face the daily challenges that come along with owning one. (more…)
Foot traffic: not just the pedestrian equivalent of rush hour, but the presence of customers in and around your business. Having customers physically in your store is, obviously, key to the success of your business. Higher foot traffic usually means higher sales. But what if your business seems to keep getting passed by? Here are some helpful suggestions to increase foot traffic in your store.
On average, a typical U.S. driver travels 13,476 miles per year. That’s 36 miles a day, which means there are a lot of people on the road that could be potential customers! Gone are the days when people lived, worked and played in a few square block radius. As America’s population has surged over the last 75 years, our nation has become more subdivided and our dependency on automobiles has increased. Consequently, car advertising has become a legitimate form of marketing. One that, if you are a local business looking to attract local customers, cannot be ignored. (more…)
Selling your produce or goods at a farmer’s market is different than selling in other locations or online. Your potential customers have very specific expectations and ideals. Capitalize on those unique characteristics and spend a little bit of extra time to create an image for yourself and your business, and you’ll stand out from the competition. (more…)
Some aspects of opening a small business come naturally to entrepreneurs: they’re passionate about their product or services and they love talking to customers and clients. But entrepreneurs aren’t always adept at marketing their services or thinking about how to focus their energy in ways that generate a profit. Our small business guide to vertical marketing will help you create and implement a plan. We’ll also give you a marketing plan example so you can see how our ideas work in the real world. (more…)