Arguably the most important part of any trade show booth is the signage and displays that convey the company’s brand and products or services. An eye-catching display can be like a magnet to prospective business leads, drawing in attendees to your booth. But, what kind of display and signage should you choose? Signs.com offers many trade show sign options with three of these serving a similar purpose despite being very different products. These are: the step and repeat banner, tension fabric display, and pop up display. Each display is unique in its own right; learning about their features will help you find the perfect trade show display to incorporate into your booth layout. We’ve gathered together all that you need to know about our trade show displays and how each can be incorporated into a compelling booth setup along with other trade show signs and materials you choose to use within your booth.
Trade shows: the perfect opportunity to meet one-on-one with prospective and current customers in your target audience. There’s no better place to flex your business’ muscle and show that you’re committed to excellence in your industry than a trade show. New products, services, or an innovative business approach are all commonly found at these events. No matter what you have up your sleeve, you’ll need to know the ins and outs of trade show planning to harness the full potential of these industry events. We’re here to layout the details of trade show planning; from goal setting, to booth design and setup, we’ve got you covered on everything you need to know to successfully attend and exhibit at a trade show.
This month, trade shows are on the top of our priority list. First we traveled to Cincinnati for the Signage Foundation Conference. Then we headed off to Las Vegas last week for the SGIA (Specialty Graphic Imaging Association) Expo. We saw plenty of great signage. And we also found some fabulous examples of how to create an effective display that generates excitement and produces sales. (more…)
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: Plan Ahead, we talked about pre-planning before you get to the show. Once you arrive, it’s important to have a game plan in place so you can make the most of your time and meet the goals you made back at the office.
This is part 1 of a 2 part series on how to effectively attend a trade show.
Attending a trade show is expensive. By the time you add up airfare, rental car, hotel, food and registration fees, you’ve dropped a chunk of money on an activity that doesn’t even generate new customers for your business. So why go? It’s a great way to learn more about your industry and stay abreast of the latest trends. The key is to plan ahead so that you can get the greatest return on your investment and come away from the show with new knowledge.