Signage 101: Direct Printing versus Vinyl Overlay

Today’s Signage 101 post will discuss the pros and cons of direct printing versus vinyl overlays for rigid signs. Common rigid signs include aluminum signs, rigid plastic signs, and acrylic signs. We’ll compare each method to help you decide which is best for you. As a rule of thumb, vinyl overlay works best as temporary signage. Direct printing best suites permanent, high-resolution signage.

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Homie Billboard Brand Awareness

Homie: Effective Brand Building Through Billboard Advertising

Billboards. Everyone has seen them. From highways to downtowns, to the middle-of-nowhere ghost town that you’ve inadvertently stopped for gas at, there are billboards. Some might call them eyesores but, to businesses and advertisers they’re beacons for brand awareness. At least, that’s what they’re designed for; but do they actually work? With 25% of overall revenue and over 800,000 daily impressions attributed to billboard advertising, Homie – an innovative real estate startup in Utah – is proving that outdoor advertising works.

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Do Small Businesses Need Social Media?

Social media has become one of the go-to mediums for growing and marketing a small business. But, is it entirely necessary for a small business to implement a social media marketing strategy? Does every type of small business actually need to use social media? Does social media use actually translate into potential leads and/or sales? We’re going to look at how social media can build your business, while also looking at a few points of caution before taking the social media plunge.

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Pokemon Go and Why Businesses Should Play

Wanna catch ‘em all? The new mobile game Pokemon Go is taking the world by storm. Less than a week old and the phenomenon is growing day-by-day. The game created in collaboration by former Google startup, Niantic, Inc & The Pokemon Company is a new twist on the TV show, card and video game series that was popular in the late 90s and early 2000s. While many people have downloaded the game (over 7.5 million in the United States) and rushed to streets and parks to get in on the action, there is a still some mystery to how the game is played and how it might evolve over time.

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How To Successfully Market Your Summer Camp

Marketing the allure of your summer camp is fundamental in maintaining and increasing attendance. Whether you’re operating an outdoor adventure camp, a bible camp, a coding camp, or an athletic camp, finding ways to grow the number of annual attendees is critical to turning a profit and staying in business for the long run! In a society that has gravitated away from outdoor activity towards social isolation due to social media, video games and technology in general, summer camps need to find ways to capture back the attention of the younger generation.

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Growing and making the jump to salon ownership

Growing and Making the Jump To Salon Ownership

It’s time to turn your passion for the salon lifestyle into a successful business venture. Whether you’re into doing hair, painting nails, or offering spa treatments, the life of an aspiring salon owner can be difficult. Choosing how you start and build up your salon business is a crucial decision that can impact the success you see and the influence you have within your community. In most cases, there are two possible routes you can take in your salon career: operating a salon from your home, or purchasing an existing salon.

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A Guide To Small Business Hiring

One factor that ultimately determines whether a business succeeds or fails is its employees. This is especially true with a small business, where each employee has more influence on the success of the whole.

Businesses thoroughly rely on the execution of individual employee roles, as well as their skills and talents in relation to their specific role. You may have the best business strategy in the industry, but if your employees aren’t the right ones to execute that strategy, then strategy doesn’t matter. This is why hiring the right candidates for your business is crucial. Read More

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5 Effective Ways to Market Your Tax Services

Taxes. It’s a dreaded word that nobody wants to hear. So here you are, someone who has embarked in the tax business to help people feel comfortable when hearing that word uttered. Instead of having people running in fear, how do you reach out and show them the safety your tax services provide and bring them to use your services? There’s plenty of competition from DIY tax services, larger franchises, and professional accountants which you need to know how to overcome to be effective locally.

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