Homie Billboard Brand Awareness

Homie: Effective Brand Building Through Billboard Advertising

Billboards. Everyone has seen them. From highways to downtowns, to the middle-of-nowhere ghost town that you’ve inadvertently stopped for gas at, there are billboards. Some might call them eyesores but, to businesses and advertisers they’re beacons for brand awareness. At least, that’s what they’re designed for; but do they actually work? With 25% of overall […]

Do Small Businesses Need Social Media Feature Image

Do Small Businesses Need Social Media?

Social media has become one of the go-to mediums for growing and marketing a small business. But, is it entirely necessary for a small business to implement a social media marketing strategy? Does every type of small business actually need to use social media? Does social media use actually translate into potential leads and/or sales? […]