It is important to understand the difference between the listed size of standard, premium, and deluxe banners and their viewable areas. The viewable area is slightly smaller in height due to some of your banner remaining in your base and the metal bar at the top of the display.
Thus, the viewable banner area on a 24" x 81" standard retractable banner is 24" x 77". The viewable banner area on a 33" x 81" standard retractable banner is 33" x 77".
The viewable banner area on a 36" x 92" premium retractable banner is 36" x 88". The viewable banner area on a 48" x 92" premium retractable banner is 48" x 88". The viewable banner area on a 60" x 92" premium retractable banner is 60" x 88".
The viewable area on both sides of the 33"x81" deluxe retractable banner is 33" x 77".
As can be seen for all of the banners the viewable area is 4" less than what the height indicates. The additional 4" of height is bleed that we will add to your design.
This bleed area is noted on the design tool when "Retractable Banner" is selected by a dotted blue line at the top and a dotted blue line and the message "NON-VISIBLE AREA" at the bottom. As noted above, this is due to the fact that the four inches of non-viewable area is made up of one inch for the top bar and 3 inches of material that will stay within the aluminum base at the bottom of your design. Simply make sure to keep your design within these two dotted lines and you will have no problems with your end design.
Alternatively, the width (24", 33", 36", 48", 60", and 33") on all of these areas is unchangeable. If, however, you would like to decrease the height on any of the premium sizes (36", 48", and 60") or deluxe (33") banners, you can simply leave the lower portion of your graphic blank. Then, when you pull your banner out of the base, you simply pull it up to where your graphic ends. Both premium and deluxe retractable banners can be adjusted to be as short as 70" in height as the support pole is telescopic in nature. Alternatively, the standard banners have a fixed height of 81" and the supporting pole isn't able to be adjusted to a different height. The 60" premium retractable banner comes with 2 poles for additional support due to the width of the banner.