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Fonts – Signage 101

Sometimes creating signage can be stressful. At Signs.com, we want to make the process as hassle-free as possible. Font issues can be one of the most common sources of headaches when designing signage. If fonts aren’t created correctly, you can end up with a sign that doesn’t look anything like what you pictured. With this Signage 101 post, we will be simplifying the confusing world of fonts.

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5 Resources to Spark Creativity

5 Resources to Spark Creativity

The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions. (more…)

What Coca-Cola’s Logo Teaches Us About Branding

 

Coca Cola

Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices and global reach certainly have huge impact, Coca-Cola has one huge advantage its competition does not: logo longevity. (more…)