Starting a business is hard. Starting a business in a poverty-stricken country is harder. At Signs.com, we are blessed to be located in a country that fosters startup ambitions, but for some entrepreneurs in the African country of Kenya, just selling enough product to put food on their family’s tables is a daily struggle.
Today, we are happy to announce the start of the Signs.com Gives Back program (read the full press release here). The Gives Back program was created to help the budding business owners in Kenya market and grow their small businesses with a custom designed sign.
Our COO, Nelson James says, “Giving back is one of the core values of our company. We would love to give away thousands of signs through the Gives Back program and, hopefully, those signs will play a big role in helping business owners succeed and improve their lives.”