Foot traffic: not just the pedestrian equivalent of rush hour, but the presence of customers in and around your business. Having customers physically in your store is, obviously, key to the success of your business. Higher foot traffic usually means higher sales. But what if your business seems to keep getting passed by? Here are […]
It’s no secret the economy is struggling. Looking at retail sales data you can clearly see that things are down for everyone. So, rather than just taking a hit and chalking it up to a down economy, we say the greatest opportunities for growth and success happen when things look bleakest. Now that you’ve decided to […]
At Signs.com, 2012 was a huge year. We launched this blog, we created an incredible new website for designing and purchasing custom signage, and we managed to have a lot of fun doing it! In 2012, we posted 255 articles on the Signs.com blog, tweeted 1,340 times on Twitter, gave away 16 mini-billboards during our […]
Ever heard of the Mutiny on the Bounty? Sailors on the HS Bounty were tired of swabbing the decks and working long hours on a boring ship. So they mutinied, burned the ship and set up housekeeping in nearby Tahiti. We’re not talking here about mutiny on the high seas— we’re talking about mutinous […]
The Holidays are Here Walk into any Walmart at 11:59 pm on October 31st and what do you see? Pallets of Christmas products, decorations and other assorted holiday items. Employees hover around like a pack of ravenous wolves waiting for the OK to pounce. The clock strikes midnight and the walkie-talkies light up like […]
I write a column every week about shopping. Obviously, I like it. A lot. Too much, some (read: my husband) might say. I enjoy browsing through shops, looking for great clothes or fun gifts. And I love, love, love a bargain. But what do I NOT love? Black Friday. I don’t do the wake […]
Best. Cupcake. Ever. I just returned from a wonderful meeting with Allison Regan, owner of Sweet Cake Bake Shop and I’ve polished off the gluten-free German chocolate cake cupcake I brought home. To be honest, I don’t really know much about baking. I do know that cupcakes normally contain wheat flour, and that the […]
“Buy Local” may have once been a notion for trendsetters, but now it’s common practice for many consumers. Last holiday season saw huge growth in sales for independent retailers. Last year’s overall retail holiday sales were 4.1% higher than in 2010. But independent retailers saw a 6.7% increase.