Fall Colors & Their Associated Emotions

With the temperatures dropping and the air turning crisp, it’s no wonder why we wrap ourselves in our favorite sweaters, sip hot chocolate and crave everything that makes us feel all warm and cozy inside. Fall is also the time for warm, rich colors, clearly seen with all the leaves changing. From cinnamon red to […]

Color Guide: The Colors Associated With Emotions & Holidays

In the visual arts space, we have primary colors and secondary colors (and then several hues and shades of each of those colors). But colors go beyond widely taught color theory classifications. Each color has its own meaning. Each represents certain emotions, values, and/or occasions. Certain colors also are powerful marketing tools for retailers because […]

Ten Tips To Increase Foot Traffic To Your Local Store

Foot traffic: not just the pedestrian equivalent of rush hour, but the presence of customers in and around your business.  Having customers physically in your store is, obviously, key to the success of your business.  Higher foot traffic usually means higher sales.  But what if your business seems to keep getting passed by?  Here are […]

5 Ways to Increase Your Retail Sales in a Down Economy

It’s no secret the economy is struggling.  Looking at retail sales data you can clearly see that things are down for everyone.  So, rather than just taking a hit and chalking it up to a down economy, we say the greatest opportunities for growth and success happen when things look bleakest. Now that you’ve decided to […]

The Best of Signs.com 2012

At Signs.com, 2012 was a huge year. We launched this blog, we created an incredible new website for designing and purchasing custom signage, and we managed to have a lot of fun doing it! In 2012, we posted 255 articles on the Signs.com blog, tweeted 1,340 times on Twitter, gave away 16 mini-billboards during our […]

How to Avoid Mutiny This Holiday Weekend

  Ever heard of the Mutiny on the Bounty? Sailors on the HS Bounty were tired of swabbing the decks and working long hours on a boring ship. So they mutinied, burned the ship and set up housekeeping in nearby Tahiti. We’re not talking here about mutiny on the high seas— we’re talking about mutinous […]

Here Come The Holidays: 3 Tips to a Successful Season

  The Holidays are Here Walk into any Walmart at 11:59 pm on October 31st and what do you see? Pallets of Christmas products, decorations and other assorted holiday items. Employees hover around like a pack of ravenous wolves waiting for the OK to pounce. The clock strikes midnight and the walkie-talkies light up like […]

Harper Grey: A Better Idea for Black Friday

  I write a column every week about shopping. Obviously, I like it. A lot. Too much, some (read: my husband) might say. I enjoy browsing through shops, looking for great clothes or fun gifts. And I love, love, love a bargain. But what do I NOT love? Black Friday. I don’t do the wake […]