Tips and Tricks of Summer Sales For Retail Stores

retail stores summer sales

Many retail businesses have come to accept that during the summer they’re going to have a slowdown in sales, revenue and foot traffic. They expect this seasonal slowdown because summer is the time people travel, go on family vacations, lounge by the pool and just take it easy.

Don’t be a business owner who lets your retail store’s sales decrease! You want to be the owner who’s constantly trying to bring people to your store — and get them to visit your website if you have one — so that your sales increase. (more…)

Marketing Tips to Improve Retail Sales During the Holiday Season

marketing-tips-retail-sales-holiday-season

It’s that time of year again! Time to ramp up your marketing to improve your holiday sales. I know what you’re thinking, but don’t sigh with angst yet. As a small to mid-sized business, you may be thinking that time and money stand in your way of implementing new and effective marketing tactics. You have a valid concern, but you might want to consider the quick and affordable ways to better market your store that we’ve provided below. (more…)

Four Ways Retailers Can Win Over Customers This Holiday Season

4-ways-retailers-can-win-over-customers-holiday

‘Tis the season, and shoppers everywhere are preparing mentally, physically and emotionally for all the expected and unexpected events that are guaranteed to happen during the holidays. So as a retailer, that is exactly what you should be doing. Make the necessary preparations to ensure your business is equipped to handle all the expected and unexpected events of this holiday season. (more…)

Essential Holiday Signage For Your Retail Store

holiday signs retail stores

The season is upon us and more holiday spending means more opportunities to bring business to your local store! In the competitive realm of retail, it’s important to master the art of visual appeal. And what better way to attract customers than to display the goods you have to offer with custom holiday signage, featuring the unique specials of THIS season! With these retail display tips for your store, you’ll have them coming back all year. (more…)

Ten Tips To Increase Foot Traffic To Your Local Store

foot traffic

Foot traffic: not just the pedestrian equivalent of rush hour, but the presence of customers in and around your business.  Having customers physically in your store is, obviously, key to the success of your business.  Higher foot traffic usually means higher sales.  But what if your business seems to keep getting passed by?  Here are some helpful suggestions to increase foot traffic in your store.

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5 Ways to Increase Your Retail Sales in a Down Economy

improve retail sales

It’s no secret the economy is struggling.  Looking at retail sales data you can clearly see that things are down for everyone.  So, rather than just taking a hit and chalking it up to a down economy, we say the greatest opportunities for growth and success happen when things look bleakest.

Now that you’ve decided to fight back, here are a few tips for increasing retail sales — even when the economy is struggling. (more…)

Announcing the Signs.com Business Hours Giveaway

Business Hours Giveaway

So, you have a great banner out in front of your store. You even have a couple matching yard signs, directing customers to your sale. Maybe, you even created a beautiful sign from your logo to adorn your new office space. You’re all set right? You’re feeling really good about the future success of your business . . . that is, until a customer asks, “What time do you close”?

Decal 2Like a lot of small businesses, having a really professional looking business hours decal on your store or office front door or window is probably an afterthought. You have spent your time, energy and money making sure your other signage correctly reflects your brands image. Unfortunately that handwritten sign with your business hours just won’t cut it. And, that’s where Signs.com comes in! (more…)

What Coca-Cola’s Logo Teaches Us About Branding

 

Coca Cola

Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices and global reach certainly have huge impact, Coca-Cola has one huge advantage its competition does not: logo longevity. (more…)