Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices […]
Retail
7 Pricing Strategies Every Retailer Should Know
Of all the strategies you’re thinking of for your new business, pricing is the one that can truly make or break your business. Price too high and your competition will get all the business. Price too low and you won’t make enough money. Super-smart business economists have come up with dozens of pricing models […]
4 Reasons to Delay Your Grand Opening
How important are first impressions? Everyone from your mom to your professors in business school told you that they’ll make or break you. If you’re getting ready to open the doors of your brand new business and introduce yourself to the public, you should be thinking about the first impression you’ll make. It’s difficult […]
