Four Ways Retailers Can Win Over Customers This Holiday Season

‘Tis the season, and shoppers everywhere are preparing mentally, physically and emotionally for all the expected and unexpected events that are guaranteed to happen during the holidays. So as a retailer, that is exactly what you should be doing. Make the necessary preparations to ensure your business is equipped to handle all the expected and […]

What Coca-Cola’s Logo Teaches Us About Branding

Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices […]