Getting your name out into the world can be the biggest hurdle for a new or even an established business. There are a lot of ways to get exposure, and one of the most important ways is with your business card. A business card tells someone who you are, what you’re about, shows your logo […]
Does Your Signage Do More Harm Than Good?
Signage has several purposes. It provides information, gives direction and promotes businesses. When your signage is well-designed, properly installed and in good condition it is an asset to your business. But when those elements aren’t in place, your signage can do more harm than good.
The Best of Signs.com 2012
At Signs.com, 2012 was a huge year. We launched this blog, we created an incredible new website for designing and purchasing custom signage, and we managed to have a lot of fun doing it! In 2012, we posted 255 articles on the Signs.com blog, tweeted 1,340 times on Twitter, gave away 16 mini-billboards during our […]
Success Stories: Liberty Heights Fresh
Buying Groceries at the Gas Station On the corner of 1300 South and 1100 East in Salt Lake City, you’ll find a quaint building that was once a gas station in the 1920s, but now houses Liberty Heights Fresh. When you buy your groceries at the once-gas station, you won’t be getting the typical gas […]
Success Stories: Sweet Cake Bake Shop
Best. Cupcake. Ever. I just returned from a wonderful meeting with Allison Regan, owner of Sweet Cake Bake Shop and I’ve polished off the gluten-free German chocolate cake cupcake I brought home. To be honest, I don’t really know much about baking. I do know that cupcakes normally contain wheat flour, and that the heavenly […]
Buy Local: Five Marketing Strategies
“Buy Local” may have once been a notion for trendsetters, but now it’s common practice for many consumers. Last holiday season saw huge growth in sales for independent retailers. Last year’s overall retail holiday sales were 4.1% higher than in 2010. But independent retailers saw a 6.7% increase.
Sign Design: Effective, Attractive Trade Show Displays
This month, trade shows are on the top of our priority list. First we traveled to Cincinnati for the Signage Foundation Conference. Then we headed off to Las Vegas last week for the SGIA (Specialty Graphic Imaging Association) Expo. We saw plenty of great signage. And we also found some fabulous examples of how to […]
Sign Design: Effectively Using Design Elements
We’ve all seen them – signs that are ugly, unreadable or confusing. These signs don’t help the businesses they advertise; they hurt them. Customers shouldn’t have to decipher your sign; its purpose and message should be immediately apparent. When it’s time to make a sign for your business pay close attention to the elements of sign design. […]