Signage is simply the best, most effective form of advertising for your marketing dollar. Here are a few more statistics about the benefits of signs. Signage is so ingrained in our collective minds that most of the time we go about our daily activities without even knowing they are there. They direct us, remind us […]
Best Practices
Standard Business Card Sizes – Signage 101
Getting your name out into the world can be the biggest hurdle for a new or even an established business. There are a lot of ways to get exposure, and one of the most important ways is with your business card. A business card tells someone who you are, what you’re about, shows your logo […]
Success Stories: Liberty Heights Fresh
Buying Groceries at the Gas Station On the corner of 1300 South and 1100 East in Salt Lake City, you’ll find a quaint building that was once a gas station in the 1920s, but now houses Liberty Heights Fresh. When you buy your groceries at the once-gas station, you won’t be getting the typical gas […]
Success Stories: Sweet Cake Bake Shop
Best. Cupcake. Ever. I just returned from a wonderful meeting with Allison Regan, owner of Sweet Cake Bake Shop and I’ve polished off the gluten-free German chocolate cake cupcake I brought home. To be honest, I don’t really know much about baking. I do know that cupcakes normally contain wheat flour, and that the heavenly […]
7 Pricing Strategies Every Retailer Should Know
Of all the strategies you’re thinking of for your new business, pricing is the one that can truly make or break your business. Price too high and your competition will get all the business. Price too low and you won’t make enough money. Super-smart business economists have come up with dozens of pricing models […]
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
4 Reasons to Delay Your Grand Opening
How important are first impressions? Everyone from your mom to your professors in business school told you that they’ll make or break you. If you’re getting ready to open the doors of your brand new business and introduce yourself to the public, you should be thinking about the first impression you’ll make. It’s difficult […]
Attending a Trade Show: How to Walk the Show
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: […]
