This month, trade shows are on the top of our priority list. First we traveled to Cincinnati for the Signage Foundation Conference. Then we headed off to Las Vegas last week for the SGIA (Specialty Graphic Imaging Association) Expo. We saw plenty of great signage. And we also found some fabulous examples of how to create an effective display that generates excitement and produces sales. (more…)
Today’s post comes courtesy of AJ Wilcox. AJ is a passionate marketer, blogger and all around lover of display advertising. Enjoy!
As a marketing director, I’ve had lots of experience with signage and display, and I wanted to share my experiences to help other businesses looking to get the most from their public displays.
There are several types of display I’d like to discuss for the benefit of those with brick and mortar locations:
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: Plan Ahead, we talked about pre-planning before you get to the show. Once you arrive, it’s important to have a game plan in place so you can make the most of your time and meet the goals you made back at the office.
This is part 1 of a 2 part series on how to effectively attend a trade show.
Attending a trade show is expensive. By the time you add up airfare, rental car, hotel, food and registration fees, you’ve dropped a chunk of money on an activity that doesn’t even generate new customers for your business. So why go? It’s a great way to learn more about your industry and stay abreast of the latest trends. The key is to plan ahead so that you can get the greatest return on your investment and come away from the show with new knowledge.
Yesterday’s article discussed how to design an effective trade show booth. Today, let’s focus on activities to make the booth pay off. In addition to great booth design and eye-catching signage, there are other things you can do to create buzz around your booth, but you’ll need to start planning months in advance. To get the highest trade show ROI, you’ll want to define goals and generate creative ideas early on. At the International Sign Association (ISA) trade show last week, we saw companies that had obviously spent time thinking about their ROI, and companies that had not.
Last week, we took off for sunny Orlando to visit the International Sign Association (ISA) Trade Show. We spent Wednesday, Thursday and Friday visiting people who represented many different businesses in the sign industry (and enjoying great food and entertainment). The weather was fabulous, the new products were innovative and exciting, and the information we gathered was so plentiful, it was a bit . . . overwhelming. We’ve delved into some of it so we could bring you a quick re-cap of the show today, but watch for even more exciting finds from the ISA 2012 Expo in future articles.