It’s officially election season. Driving around town you’ll probably see a sign or two, or a whole lot more than one or two, for a political candidate from now until November. It seems that every election year, our yards and neighborhoods become filled with political advertising. For years this has been a popular method to get the word out about a candidate or an issue. But what affect do these signs have on the voters? Do they have much sway at the ballot box? Or are they simply a waste of time, effort, and money? A nuisance in an already noisy and over-saturated advertising world? Read More
It’s an age old question: which came first, the campaign sign or the campaign supporter? Okay, maybe not, but inquiring minds (not to mention political candidates, campaign strategists, and voters) want to know: do political yard signs really work? That is, do they convert casual sign observers into bona fide voters? In the paragraphs that follow, we explain what exactly political signs do and don’t do. On the whole, we make the case that whether you’re running for school board or Senate, campaign signs will be a valuable part of your overall election strategy.