Success Stories: Sweet Cake Bake Shop

  Best. Cupcake. Ever. I just returned from a wonderful meeting with Allison Regan, owner of Sweet Cake Bake Shop and I’ve polished off the gluten-free German chocolate cake cupcake I brought home. To be honest, I don’t really know much about baking. I do know that cupcakes normally contain wheat flour, and that the […]

Buy Local: Five Marketing Strategies

“Buy Local” may have once been a notion for trendsetters, but now it’s common practice for many consumers. Last holiday season saw huge growth in sales for independent retailers. Last year’s overall retail holiday sales were 4.1% higher than in 2010. But independent retailers saw a 6.7% increase.

Now Firing: 4 Tips to a Smooth Separation

Today’s post was written by Monnica Manuel. Monnica is a business blogger, corporate trainer and sales consultant with a passion for helping businesses and organizations achieve success in their daily operations. If you’ve ever had to handle a “separation” for an organization, or had to be the one to make the decision to separate from […]

Sign Design: Effective, Attractive Trade Show Displays

This month, trade shows are on the top of our priority list. First we traveled to Cincinnati for the Signage Foundation Conference. Then we headed off to Las Vegas last week for the SGIA (Specialty Graphic Imaging Association) Expo.  We saw plenty of great signage. And we also found some fabulous examples of how to […]

Harper Grey: What You’re Doing Right!

  Often when I sit down to write this column, I find myself thinking of all the things store owners and their employees are doing wrong. My job is to give you an idea of what your customers are thinking and feeling as they shop in your store and help you fix what’s wrong. The […]

Sign Design: Effectively Using Design Elements

We’ve all seen them – signs that are ugly, unreadable or confusing. These signs don’t help the businesses they advertise; they hurt them. Customers shouldn’t have to decipher your sign; its purpose and message should be immediately apparent. When it’s time to make a sign for your business pay close attention to the elements of sign design. […]

Sign Design: The Right Font

  When you begin to design a brochure, report or sign, one of your first choices is the type of font to use. And though it might seem inconsequential, the choice of font matters. The right font will enable your customer to quickly discern your message; the wrong font may keep him from reading your […]

Getting Your Store Ready for the Zombie Invasion

  The zombies are coming to a retail store near you . . . your retail store. They’re not the undead; they’re very much alive. And soon they’ll be swarming your store with their zombie-like pursuit of just one thing . . . will you be prepared for the zombie invasion?