This month, trade shows are on the top of our priority list. First we traveled to Cincinnati for the Signage Foundation Conference. Then we headed off to Las Vegas last week for the SGIA (Specialty Graphic Imaging Association) Expo. We saw plenty of great signage. And we also found some fabulous examples of how to create an effective display that generates excitement and produces sales. Read More
Often when I sit down to write this column, I find myself thinking of all the things store owners and their employees are doing wrong. My job is to give you an idea of what your customers are thinking and feeling as they shop in your store and help you fix what’s wrong. The goal is for you to have happy customers that ultimately drop more cash in your store and make you more successful. But sometimes I feel like all I do is tell you what you’re doing wrong. So today, I’ve resolved to be more positive and instead, tell you what you’re doing right.
We’ve all seen them – signs that are ugly, unreadable or confusing. These signs don’t help the businesses they advertise; they hurt them. Customers shouldn’t have to decipher your sign; its purpose and message should be immediately apparent. When it’s time to make a sign for your business pay close attention to the elements of sign design. These include font, images, information, color and white space.
When you begin to design a brochure, report or sign, one of your first choices is the type of font to use. And though it might seem inconsequential, the choice of font matters. The right font will enable your customer to quickly discern your message; the wrong font may keep him from reading your sign at all. Read More
The zombies are coming to a retail store near you . . . your retail store. They’re not the undead; they’re very much alive. And soon they’ll be swarming your store with their zombie-like pursuit of just one thing . . . will you be prepared for the zombie invasion? Read More
I’m not one of those people who has to “check in” on my Facebook page whenever I go out with friends. I don’t update my status to tell people what I ate for breakfast, if I have a headache, or if I’m excited about the latest TV show. I don’t post an Instagram of my dinner when I go to a restaurant. But I do use Facebook to keep up with friends and relatives. And I have “Liked” some companies, musical artists and organizations.
I see signs in stores and restaurants all the time, asking me to “Like” their Facebook pages. And most of the time I don’t do it. But every once in awhile, I’ll whip out my phone and “Like” a company on the spot. What compels me to action on these occasions? I’ve come up with a few reasons. Read More
At the Sandy Chamber of Commerce Women’s Business Conference last week, a panel of experts gave advice about how to get financing for a new business. The panelists (one venture capitalist, a representative from a bank, a representative from a credit union and the Deputy District Director of the Utah SBA) each came from different backgrounds, so each had slightly different perspectives. But they all agreed on one thing: the key to successful loan acquisition lies in your business plan. Read More
Some people don’t mind waiting. They stand patiently in long lines, sit in the doctor’s office waiting room for hours, wait in the lobby of restaurants to get a table. All without complaint. They must be meditating or employing some kind of zen technique that keeps them cool and calm. Other people . . . well, let’s just say that I don’t like to wait. I tend to get a little grumpy when I run into delay. But I’m trying to become more like my zen-like colleagues. I’ve been reflecting on the various times in which the wait is worth it.
We are a society of judgmental people; we’re quick to form opinions about people, places and experiences within seconds of our first contact. Think about the last time you met someone. You quickly scanned his appearance and drew conclusions based on the way he was dressed, how his hair was cut, his posture, body language and speech. Read More
When thinking about pricing your merchandise or services you might be tempted to look around at your competitors and then price your stuff the lowest. You figure, this way, customers will choose your company and you’ll make tons of money. But is this strategy the best?
Breaking it down into the most simple terms, there are three ways to do business:
1) Sell a few items at a high price
This strategy works well for craftspeople. If you’re building custom cabinets in your workshop, hand-weaving rugs or making custom-fitted suits, you’re not selling to 10 customers per day. It takes awhile to create your product, so you’re limited in inventory.