According to Matthew Shay, CEO of the National Retail Federation, Halloween is one of the “fastest-growing consumer holidays” in the United States. To point, the NRF estimates that 2014 Halloween spending will be an estimated 7.4 billion while other estimates put it at 11.3 billion!
Everywhere you look you see shades of red, orange and yellow. The air is filled with scents of pumpkin, cinnamon, ginger and candy apple. Halloween decorations overflow store shelves, and football games are on everyone’s weekend plans. Fall has officially arrived.
There was once a time when I would go shopping during the holidays and just… shop. I’d enjoy the music, the lights, the festive atmosphere. And then I was hired at Signs.com. To write about… signage. A lot. So now everywhere I go, I see signage. Turns out, those darn signs are everywhere. And you […]
The Holidays are Here Walk into any Walmart at 11:59 pm on October 31st and what do you see? Pallets of Christmas products, decorations and other assorted holiday items. Employees hover around like a pack of ravenous wolves waiting for the OK to pounce. The clock strikes midnight and the walkie-talkies light up like […]