The Holidays are Here Walk into any Walmart at 11:59 pm on October 31st and what do you see? Pallets of Christmas products, decorations and other assorted holiday items. Employees hover around like a pack of ravenous wolves waiting for the OK to pounce. The clock strikes midnight and the walkie-talkies light up like […]
Marketing
Success Stories: Liberty Heights Fresh
Buying Groceries at the Gas Station On the corner of 1300 South and 1100 East in Salt Lake City, you’ll find a quaint building that was once a gas station in the 1920s, but now houses Liberty Heights Fresh. When you buy your groceries at the once-gas station, you won’t be getting the typical gas […]
Success Stories: Vintage Oak
Founded in 1977, Vintage Oak is a great place for Salt Lake City residents to find quality traditional, mission-style and rustic wood furniture, along with a great selection of leather sofas, love seats, sectionals and chairs. And the best part? Much of the inventory at Vintage Oak is crafted locally in Utah. President and […]
7 Pricing Strategies Every Retailer Should Know
Of all the strategies you’re thinking of for your new business, pricing is the one that can truly make or break your business. Price too high and your competition will get all the business. Price too low and you won’t make enough money. Super-smart business economists have come up with dozens of pricing models […]
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
Success Stories: Operation61
As a continuation of our Success Stories series, I recently had the privilege of sitting down with Brad and Monnica Manuel, co-founders of Operation61, a non-profit organization dedicated to the eradication of human trafficking to talk about their organization and their thoughts on building a successful non-profit. When did you first become aware of […]
5 Signage Lessons From a Successful Yard Sale
Every spring, I purge all the extra junk in my house. I clean out all the closets, tidy cabinets and pantry and generally rid my home of all the clutter and detritus that seems to accumulate over the course of a year. Then I host a yard sale, allowing my neighbors to purchase previously […]
Logo Series: McDonald’s Golden Arches
This article is the first in a series discussing specific company logos, their designs and histories. The definition of the word logo is, “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” (1) The best logos, used consistently, provide a strong corporate identity of the businesses […]
