Daylight Saving Time Myths and Truths



You might love it. You might hate it. You probably use incorrect grammar when talking about it. But the fact of the matter is, if you’re a business owner you probably profit from it. Let’s clear up a few myths about daylight saving time.

It’s not a noun . . .  it’s not a verb . . .

There’s no ‘S’ after saving. Really. You’ve been saying it wrong all these years. It’s saving time – not savings time. In this case, the word saving is used as an adjective. Fortunately for those who misspeak, most of the general population does the same. But if you want to feel smug and superior this weekend, educate people when they say it incorrectly. English teachers all over the country will thank you.


Harper Grey: A Tale of Two Teenagers


The Savvy Shopper - Harper Grey

If you own a small business in the retail or fast-food sectors, odds are you have a bunch of teenagers working for you. This can be a really great gig for both you and them. They’re working their first jobs ever and you can feel fabulous about your part in the shaping of young minds and skill-building of the leaders of tomorrow. And they’re cheap labor. But hiring teenagers may require some extra hands-on training.


5 Functions of a Sign


Think all signs are the same? Think again. In many cases, the effectiveness of a sign is determined by its use. Is it going outside on your storefront or hanging in window? Is it leading your customers to an event or simply helping them navigate to your store? When starting the design process, think of these 5 functions of a sign and get the most bang for your buck.

Recognition and Awareness (Outside Signs)


In the most basic sense, a sign on the outside of your store provides information. It makes people aware of your existence. It identifies the space as belonging to your business, and lets customers know that they’re in the right place.

Make sure that your signage is clearly visible from the street and that it is easily read. In a 2011 study by BrandSpark, 49.7 percent of people surveyed indicated that they had driven by and failed to find a business because the sign was either too small or unclear (1).


Six Smart Rules for Success from Dr. Seuss


Happy birthday, Dr. Seuss! Theodor Seuss Geisel was born on March 2, 1904. He died in 1991, leaving behind some of the most well known stories for young readers. But his books are more than just fun adventures for children – everyone can learn something. Here are six smart rules for success from Dr. Seuss.

Dr. Suess

Know Your Customers and Their Needs

In 1954, first graders were learning to read with boring books that featured perfectly groomed, freakishly courteous children who spoke like robots. William Ellsworth Spaulding, the director of Houghton Mifflin’s education division, challenged Dr. Seuss to write a book for six-year-olds that introduced normal characters who did something fun and interesting. But the book had to be one that early readers could tackle, so he made a list of 348 words that first-graders could read and asked Seuss to include no more than 225 of them. The Cat in the Hat (1) forever changed the way first-graders learned to read. It featured an audacious, reckless, humorous cat who shows up to rescue two children from boredom on a rainy day.


Harper Grey: The Fitting Room Experience


The Savvy Shopper - Harper Grey

Ask any man and he’ll tell you that women like to buy clothes. If he’s married to one he’ll complain about how much of his money she spends (even if she makes more money than him). If he’s dating one he might angle for sympathy by telling you about the epic shopping trip she dragged him on last Saturday, causing him to miss the game of the season. It’s a stereotype that many women fight, but like all stereotypes, it contains a grain of truth: in 2010, women spent over $34 billion on clothing for themselves. This is good news if you own a store selling women’s clothing or are thinking about opening one.

Happy Leap Year Day: 24 Ways to Improve Your Business with the Extra 24 Hours


Happy Leap Year 2012

Happy Leap Year Day! Every four years we add an extra day to the month of February. Why? Because it actually takes Earth a tiny bit longer than 365 days to orbit the sun. Five hours, 48 minutes and 47 seconds longer, to be exact. In order to even things out, Pope Gregory XIII signed a papal bull in 1582 that introduced the Gregorian calendar. It included a leap year system (Was he that interested in making a correct calendar, or did he just want something important to be named after him? You decide). The bottom line is this: today we get an extra 24 hours. How will you use yours to improve your business?

1. Learn something new. Update your knowledge. Figure out how to use all the new features of your iPhone. Take a quick online tutorial on a software program that can help you do business more efficiently. Pick a subject in which your knowledge is lacking and get smarter today.


5 Business Tips for a Smooth Checkout


CheckoutYou’ve heard that first impressions are crucial for your business and that is absolutely true. However, your customer’s last impression is just as important. His final moments in your store leave a lasting memory that has an impact on his desire to either become a loyal, repeat customer . . . or never return.

After your customer has been helped by a pleasant staff, perused a wide selection of products and enjoyed the fine atmosphere of your store, he makes a purchasing decision. At this point he might be a very happy, satisfied customer. Then he must pay for his selection, so he heads to the cash register and pulls out his wallet. Now the customer is done browsing and wants to quickly pay and be on his way. A long wait at the checkout stand can leave him with a bad last impression. To avoid this problem, consider these 5 business tips for a smooth checkout.