Imagine you have two customers, both of whom are looking for the same product. One customer plans to pay for his purchase with a credit card; one with cash. Should your sales pitch vary for different payment methods? The answer is yes.
What differentiates a good store from a so-so store? Three principles: visual appeal, simplicity and ease, and an enjoyable shopping experience. All three of these components depend on one important quality: a professional image. Visual Appeal A great store is able to showcase its merchandise in a cohesive way. All of the fixtures call […]
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: […]
This is part 1 of a 2 part series on how to effectively attend a trade show. Attending a trade show is expensive. By the time you add up airfare, rental car, hotel, food and registration fees, you’ve dropped a chunk of money on an activity that doesn’t even generate new customers for your […]
Yesterday’s article discussed how to design an effective trade show booth. Today, let’s focus on activities to make the booth pay off. In addition to great booth design and eye-catching signage, there are other things you can do to create buzz around your booth, but you’ll need to start planning months in advance. To […]
Signage is simply the best, most effective form of advertising for your marketing dollar. Here are a few more statistics about the benefits of signs. Signage is so ingrained in our collective minds that most of the time we go about our daily activities without even knowing they are there. They direct us, remind us […]
Last week, we took off for sunny Orlando to visit the International Sign Association (ISA) Trade Show. We spent Wednesday, Thursday and Friday visiting people who represented many different businesses in the sign industry (and enjoying great food and entertainment). The weather was fabulous, the new products were innovative and exciting, and the information we […]
Everyone has to deal with a difficult client now and then. But sometimes it seems as though you’re spending all your time fixing issues for the same few people. And you might be. Vilfredo Pareto, an Italian economist, came up with a theory that, “a small number of causes is responsible for a large […]