Like many people, I’ve changed my shopping habits over the last few years as the economy faltered. I tightened up spending and began to budget and plan for shopping trips more carefully. I try to avoid impulse spending and am aware of stores’ marketing gimmicks to get me to buy stuff I don’t need. But […]
If your business is strictly seasonal, you’re probably already planning to post job ads, interview and hire staff in anticipation of opening day. But even if your operation is year-round, you still need think about the impact of summer on your business. Here are some great business tips to help during the warm summer […]
Ah . . . customer service. Is there anything that enrages the general consumer population, frustrates executives or keeps account managers up at night more than the topic of customer service? The purpose of this article is not to debate the validity of customer service. In fact, I’ll go on record to say I am […]
Though all sources seem to reporting an upswing for the economy, some small businesses are still feeling the pinch. Not to worry – here are some cost-cutting tips to help you lower expenses and increase profits. Go Green Remember when you were growing up and your dad was constantly harping on you to turn off […]
As a new business owner, you might feel a bit overwhelmed with everything that needs to be accomplished during the day. You need to apply for permits, contact vendors, negotiate a lease, hire and train employees, stock shelves, order signage and plan your marketing strategy. The last thing you have time for is a […]
Imagine you have two customers, both of whom are looking for the same product. One customer plans to pay for his purchase with a credit card; one with cash. Should your sales pitch vary for different payment methods? The answer is yes.
What differentiates a good store from a so-so store? Three principles: visual appeal, simplicity and ease, and an enjoyable shopping experience. All three of these components depend on one important quality: a professional image. Visual Appeal A great store is able to showcase its merchandise in a cohesive way. All of the fixtures call […]
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: […]