Marketing the allure of your summer camp is fundamental in maintaining and increasing attendance. Whether you’re operating an outdoor adventure camp, a bible camp, a coding camp, or an athletic camp, finding ways to grow the number of annual attendees is critical to turning a profit and staying in business for the long run! In a society that has gravitated away from outdoor activity towards social isolation due to social media, video games and technology in general, summer camps need to find ways to capture back the attention of the younger generation.
This is a post from Signs.com’s co-founder, Kirk Green:
Almost every city or town has some type of welcoming sign. Many include population, elevation and established date. It is hard to understand the obsession with altitude, but most city’s include it. Denver even boasts about it.
A few signs, like the Hollywood standard, become landmarks. Yet there is probably no more iconic city sign than the Welcome to Las Vegas sign. Actually the sign says, “Welcome to Fabulous Las Vegas Nevada.” (See Surprising Facts)
The business of lighting houses and businesses big and small is a big deal. That’s why we wanted to take a minute or two and go over some important small business marketing ideas with you. The goal of this guide is to give you some fresh new ideas of ways to market your business and increase your clientele. So lets run through them real quick.
Creating a solid logo is a must for any business looking to develop a strong brand. The logo is the foundation on which your website, advertising and sales collateral is based. Over the years, there have been numerous “fads” and trends in logo design. Some have come and gone; some have remained. Like any design project, there are a lot of best practices when it comes to color, spacing, balance, contrast and type. Recently, type in logo design has become hotly debated. With thousands of new fonts being created every year, it’s hard to weed through what is good and what isn’t when incorporating them into a new logo. (more…)
It’s no secret the economy is struggling. Looking at retail sales data you can clearly see that things are down for everyone. So, rather than just taking a hit and chalking it up to a down economy, we say the greatest opportunities for growth and success happen when things look bleakest.
Now that you’ve decided to fight back, here are a few tips for increasing retail sales — even when the economy is struggling. (more…)
On average, a typical U.S. driver travels 13,476 miles per year. That’s 36 miles a day, which means there are a lot of people on the road that could be potential customers! Gone are the days when people lived, worked and played in a few square block radius. As America’s population has surged over the last 75 years, our nation has become more subdivided and our dependency on automobiles has increased. Consequently, car advertising has become a legitimate form of marketing. One that, if you are a local business looking to attract local customers, cannot be ignored. (more…)
Selling your produce or goods at a farmer’s market is different than selling in other locations or online. Your potential customers have very specific expectations and ideals. Capitalize on those unique characteristics and spend a little bit of extra time to create an image for yourself and your business, and you’ll stand out from the competition. (more…)
Some aspects of opening a small business come naturally to entrepreneurs: they’re passionate about their product or services and they love talking to customers and clients. But entrepreneurs aren’t always adept at marketing their services or thinking about how to focus their energy in ways that generate a profit. Our small business guide to vertical marketing will help you create and implement a plan. We’ll also give you a marketing plan example so you can see how our ideas work in the real world. (more…)
Working with small businesses on a daily basis, and being one ourselves, we spend a lot of time on small business blogs. In light of this we wanted to highlight what we believe are the best small business blogs on the web. Check out the blogs below, in no particular order, and read them regularly to get all the information you might need as an entrepreneur or small business owner looking for resources to grow your business. (more…)
So you’re getting ready to graduate with that English, Marketing or Business degree and you really, really, really want a marketing job. You and thousands of other freshly-minted graduates. What can you do to get the job when the competition is steep and the economy is still struggling to recover? Read our guide to landing a fabulous marketing job and you’ll be well on your way. (more…)