Millions of Americans spend a considerable amount of time behind the wheel each year. In fact, 8.1 percent of U.S. workers who worked outside of the home had at least an hour-long commute in 2011, according to U.S. Census numbers. Even though biking and walking are popular alternative forms of transportation for some, our vehicles […]
Aerial Advertising: Banners in the Sky
I think we can all agree that banners are pretty cool. Well, maybe not if you’re comparing them to really cool things like the music of Miles Davis or a Warren Miller ski film. But from a marketing perspective banners are pretty cool: they’re inexpensive, eye-catching and portable. A small business owner’s dream come true. […]
The Burglar Deterrent Everyone Should Have
Spring is here and you’re loving the blooming tulips, the longer daylight hours and especially the warmer weather. Do you know who else is loving all this warm weather? Your friendly neighborhood burglar.
8 Design Mistakes You Don’t Know You’re Making
Since I began writing the blog for Signs.com a year ago, I can’t seem to get away from signage. It’s everywhere: along the freeway, on the parkstrip in front of shopping centers, even inside public restrooms. I see good signage. I see signage that is so-so. But I also see some pretty bad signage. Most of […]
The Signs of Disneyland
We recently found killer airfare to Disneyland (thanks Southwest) and decided we had to go. Because I can’t keep my eyes off of signage, I decided to take pictures of what I was looking at and show you the signs of Disneyland.
Signs of Life: Sam’s Birthday
We know that signs serve many purposes: they provide direction, identify locations and announce events. It’s easy to think that signage serves these purposes just for businesses or municipalities, but that’s not always the case. Sometimes signage celebrates the milestones in our lives. Today’s story is about Sam, who just turned three.
15 Surprising Facts About the Las Vegas Sign
You know that what happens in Vegas, stays in Vegas (unless the paparazzi is watching). And you know that you’ve made it to Vegas when you see the iconic sign. But do you know these surprising facts about the “Welcome to Fabulous Las Vegas” sign?
What Coca-Cola’s Logo Teaches Us About Branding
Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices […]
