How-To: The Signs.com Online Design Tool Designing your own custom banner has never been easier, thanks to the Signs.com Online Design Tool. Whether you’re creating signage for your business, event, or organization, our user-friendly tool puts full creative control in your hands — no design experience required. While this article focuses on banners, the same […]
7 Pricing Strategies Every Retailer Should Know
Of all the strategies you’re thinking of for your new business, pricing is the one that can truly make or break your business. Price too high and your competition will get all the business. Price too low and you won’t make enough money. Super-smart business economists have come up with dozens of pricing models […]
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
Success Stories: Beehive Cheese
I recently visited Beehive Cheese, a small company that creates artisan cheese in Uintah, Utah, about 30 minutes North of Salt Lake City. I spoke to Katie Johnson, marketing director for the company, and Pat Ford, one of the owners about how Beehive Cheese got its start.
Success Stories: The King’s English Bookstore
Betsy Burton opened The King’s English Bookstore in 1977, with a business partner and just a few thousand dollars in start-up money. Now, more than 30 years later, the bookshop is a vibrant, vital part of the Salt Lake City community. I sat down with Betsy a few weeks ago to ask her about […]
Success Stories: Operation61
As a continuation of our Success Stories series, I recently had the privilege of sitting down with Brad and Monnica Manuel, co-founders of Operation61, a non-profit organization dedicated to the eradication of human trafficking to talk about their organization and their thoughts on building a successful non-profit. When did you first become aware of […]
5 Signage Lessons From a Successful Yard Sale
Every spring, I purge all the extra junk in my house. I clean out all the closets, tidy cabinets and pantry and generally rid my home of all the clutter and detritus that seems to accumulate over the course of a year. Then I host a yard sale, allowing my neighbors to purchase previously […]
Logo Series: McDonald’s Golden Arches
This article is the first in a series discussing specific company logos, their designs and histories. The definition of the word logo is, “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” (1) The best logos, used consistently, provide a strong corporate identity of the businesses […]
