Marty McGhie’s book, “Business + Management: For Digital Print Providers and Sign Shops” is a comprehensive business book focused specifically on the sign industry. But business owners from every industry can benefit from Mr. McGhie’s business acumen. The book offers advice and insight about every single aspect of running a business. Topics include hiring […]
Best Practices
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
5 Ways to Stay Healthy While Starting a Business
As any new entrepreneur will tell you, starting and running a business takes a lot of time. You’ll spend 50-60 hours per week getting your business off the ground and running it in those first days. You may find that healthy habits fall by the wayside and that your stress level increases tremendously, all […]
July 21st Best Darn Yard Sale Sign Winner
After Catherine’s Tour de Utah last week in search of a worthy Best Darn Yard Sale Sign winner, I didn’t have high expectations going into today. To my surprise, yard sellers were out in full force today and there were a lot of quality sign designs. It was interesting to note the sign competitions going on since a […]
How to Avoid Losing Business With Groupon
Groupon is a pretty good deal for consumers: the site states discounts of between 50-90%. But is the site good for the businesses who promote their deals? That depends on what the owner expects to get from the promotion, and how he or she handles the customers who come in with their Groupons. Follow […]
Best Darn Yard Sale Sign Winner… Finally!
Finding yesterday’s contest winner was difficult. The winner was supposed to be located in the Salt Lake Valley, south of I-80 and west of I-15. It’s a huge area with hundreds of thousands of homes. Sounds easy, right? Well . . .
Free Stuff: 5 Reasons To Have Giveaways
My favorite day of summer is today. Why? Not because there’s a great outdoor concert at Deer Valley Resort. My family’s reunion isn’t today. We don’t head to the lake for our annual jet-ski party. Nope. July 11th is the best day of the summer thanks to 7-Eleven. Free Slurpee Day Every year, on July […]
4 Ways to Get Your Brand Out There
Today’s post comes courtesy of AJ Wilcox. AJ is a passionate marketer, blogger and all around lover of display advertising. Enjoy! As a marketing director, I’ve had lots of experience with custom signage and displays, and I wanted to share my experiences to help other businesses looking to get the most from their public displays. […]