During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]
Best Practices
Seven Tips to Make Your Company Blog Great
So you’re thinking a company blog might be a great idea. I wholeheartedly agree (since I make my living as a company blogger and I’ve been at a killer blog conference all week!) But if you’ve been checking out other company blogs, you may have noticed that some of them are dry and boring. […]
6 Easy Ways to Lose Customers
It’s a busy Saturday afternoon at your shop. The phone is ringing off the hook with people wanting to know if you have this thing or that in stock. Which means that you have to put the phone down, walk over and find the things they want to buy from you, and then go all […]
3 Reasons Your Company Should Be Blogging
This morning, I’m headed off to New York for the 2012 Blog World conference. Blog World gathers thousands of bloggers together twice a year to meet, share ideas and learn more ways to interact with our readers. Hopefully while I’m there I’ll pick up some new tips, gain new knowledge and learn a thing […]
3 Ways to Grow Your Business Through Relationships
As you know, this week’s theme is celebrating Small Business Week and today’s post continues the topic by focusing on how your small business can achieve growth by developing specific types of relationships. Whether defined by more sales, more market share or further expansion, growth is different for every company. The issue becomes the “how” […]
3 Insights From Mike the Headless Chicken
Running a business isn’t easy; it requires plenty of patience, hard work and dedication. But sometimes things just don’t go the way you expect. Do you ever feel like you’re running around like a chicken with its head cut off? Well, Mike the Headless Chicken sure did. He actually did run around with his […]
Where’s the Bathroom? 6 Tips for Directional Signage
Have you ever been shopping with a three-year-old? There are a few things to know before you go. Be prepared to cut the trip short if he gets cranky. Don’t expect him to ride in a stroller – he thinks he’s too big. But don’t expect him to walk very far, either. Be prepared […]
3 Tests When Developing Company Signage
From time to time here at the Signs.com Communication Department, we like to sit back and let others do the heavy lifting. That’s why today’s post is courtesy of our friends over at Business Logos. Business Logos, founded by two pioneers in the online graphic design industry, caters to small and medium businesses and entrepreneurs. […]