I spent last week in New York City, attending the BlogWorld convention and checking out all the sights that a city of 8 million people has to offer. Needless to say, there are a lot of signs in New York. On any given block at street level you’ll find two pizza parlors, a drugstore, […]
Seven Tips to Make Your Company Blog Great
So you’re thinking a company blog might be a great idea. I wholeheartedly agree (since I make my living as a company blogger and I’ve been at a killer blog conference all week!) But if you’ve been checking out other company blogs, you may have noticed that some of them are dry and boring. […]
6 Easy Ways to Lose Customers
It’s a busy Saturday afternoon at your shop. The phone is ringing off the hook with people wanting to know if you have this thing or that in stock. Which means that you have to put the phone down, walk over and find the things they want to buy from you, and then go all […]
3 Reasons Your Company Should Be Blogging
This morning, I’m headed off to New York for the 2012 Blog World conference. Blog World gathers thousands of bloggers together twice a year to meet, share ideas and learn more ways to interact with our readers. Hopefully while I’m there I’ll pick up some new tips, gain new knowledge and learn a thing […]
A New Home for the American Sign Museum
When I was a child, it was a real treat to get a hamburger and a chocolate shake at JB’s Big Boy in Salt Lake City. The burgers were huge, with special sauce dripping from the bun. The chocolate shakes were served in a tall glass, heaped with whipped cream and accompanied by […]
Logo Series: McDonald’s Golden Arches
This article is the first in a series discussing specific company logos, their designs and histories. The definition of the word logo is, “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” (1) The best logos, used consistently, provide a strong corporate identity of the businesses […]
Small Business Success Stories: Mobile Medical
Last week I had the pleasure of speaking with Rick Cochran, President and CEO of MMIC (Mobile Medical International Corporation). Mr. Cochran was named the 2011 Small Business Person of the Year by the U.S. Small Business Association. He has also received many other awards for his contributions to business and community and in […]
Small Business Success Stories: Monet Medical
Each year, the U.S. Small Business Administration honors entrepreneurs from all over the country. One exceptional individual is chosen from each state to receive an award and special recognition during Small Business Week in Washington, DC. In 2011, Andrew Caprio, owner of Monet Medical, was chosen as the Utah Small Business Person of […]