As a business owner you probably worry about things like inventory, marketing, hiring and training employees and paying the bills. An earthquake seems like a silly thing to worry about, considering all your day-to-day worries. But earthquakes do happen (as do fires, floods and tornadoes). And if you’re not prepared when disaster strikes, your […]
Business Lessons
Social Factors and Business Performance
According to Julie Baker, a marketing professor at the University of Texas at Arlington, there are three factors that are important to the retail store environment: social, ambient and design. Today, I want to look at the importance of the social factors of your store and how you can make improvements that will increase […]
Book Review: Business + Management: For Digital Print Providers and Sign Shops
Marty McGhie’s book, “Business + Management: For Digital Print Providers and Sign Shops” is a comprehensive business book focused specifically on the sign industry. But business owners from every industry can benefit from Mr. McGhie’s business acumen. The book offers advice and insight about every single aspect of running a business. Topics include hiring […]
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
5 Ways to Stay Healthy While Starting a Business
As any new entrepreneur will tell you, starting and running a business takes a lot of time. You’ll spend 50-60 hours per week getting your business off the ground and running it in those first days. You may find that healthy habits fall by the wayside and that your stress level increases tremendously, all […]
Amazon’s Same Day Delivery: Why You Shouldn’t Freak Out
An Amazon warehouse is coming to a city near you. In order to fulfill orders the very day they are placed, the company is spending millions to construct fulfillment centers all around the country. In California alone, Amazon will spend $500 million on several new warehouses.
How to Avoid Losing Business With Groupon
Groupon is a pretty good deal for consumers: the site states discounts of between 50-90%. But is the site good for the businesses who promote their deals? That depends on what the owner expects to get from the promotion, and how he or she handles the customers who come in with their Groupons. Follow […]
Free Stuff: 5 Reasons To Have Giveaways
My favorite day of summer is today. Why? Not because there’s a great outdoor concert at Deer Valley Resort. My family’s reunion isn’t today. We don’t head to the lake for our annual jet-ski party. Nope. July 11th is the best day of the summer thanks to 7-Eleven. Free Slurpee Day Every year, on July […]