Sometimes the best ideas for the small guys come from the biggest cities. In 2009, a week-long celebration of independent retailers took place in New York City, Chicago, Philadelphia and New Jersey. Participants included over 300 independent retailers. The event was staged by the founder and CEO of Nolcha Fashion Week, Kerry Bannigan, who thought […]
Business Lessons
7 Marketing Tips for the Fourth of July
For many, the Fourth of July means relaxing in the backyard with family, enjoying a BBQ followed by fireworks on the driveway. Others head off to the stadium to hear singers and marching bands and watch the big fireworks. But retailers . . . well, you might be working extra-hard, garnering additional sales during the […]
4 Ways to Get Your Brand Out There
Today’s post comes courtesy of AJ Wilcox. AJ is a passionate marketer, blogger and all around lover of display advertising. Enjoy! As a marketing director, I’ve had lots of experience with custom signage and displays, and I wanted to share my experiences to help other businesses looking to get the most from their public displays. […]
4 Hints from BlogWorld to Get Your Company Blog Read
During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]
Seven Tips to Make Your Company Blog Great
So you’re thinking a company blog might be a great idea. I wholeheartedly agree (since I make my living as a company blogger and I’ve been at a killer blog conference all week!) But if you’ve been checking out other company blogs, you may have noticed that some of them are dry and boring. […]
6 Easy Ways to Lose Customers
It’s a busy Saturday afternoon at your shop. The phone is ringing off the hook with people wanting to know if you have this thing or that in stock. Which means that you have to put the phone down, walk over and find the things they want to buy from you, and then go all […]
3 Reasons Your Company Should Be Blogging
This morning, I’m headed off to New York for the 2012 Blog World conference. Blog World gathers thousands of bloggers together twice a year to meet, share ideas and learn more ways to interact with our readers. Hopefully while I’m there I’ll pick up some new tips, gain new knowledge and learn a thing […]
3 Ways to Grow Your Business Through Relationships
As you know, this week’s theme is celebrating Small Business Week and today’s post continues the topic by focusing on how your small business can achieve growth by developing specific types of relationships. Whether defined by more sales, more market share or further expansion, growth is different for every company. The issue becomes the “how” […]