What differentiates a good store from a so-so store? Three principles: visual appeal, simplicity and ease, and an enjoyable shopping experience. All three of these components depend on one important quality: a professional image. Visual Appeal A great store is able to showcase its merchandise in a cohesive way. All of the fixtures call […]
Best Practices
Attending a Trade Show: How to Walk the Show
Attending a trade show is a lot of work – you’ll be walking for miles, talking to dozens of people and gathering tons of information. It can be overload… but it can also be fun if you know what to expect before you get there. In our article this morning, Attending a Trade Show: […]
Attending a Trade Show: Planning Ahead
This is part 1 of a 2 part series on how to effectively attend a trade show. Attending a trade show is expensive. By the time you add up airfare, rental car, hotel, food and registration fees, you’ve dropped a chunk of money on an activity that doesn’t even generate new customers for your […]
Increase Your Trade Show ROI
Yesterday’s article discussed how to design an effective trade show booth. Today, let’s focus on activities to make the booth pay off. In addition to great booth design and eye-catching signage, there are other things you can do to create buzz around your booth, but you’ll need to start planning months in advance. To […]
The Benefits of Signage [Infographic]
Signage is simply the best, most effective form of advertising for your marketing dollar. Here are a few more statistics about the benefits of signs. Signage is so ingrained in our collective minds that most of the time we go about our daily activities without even knowing they are there. They direct us, remind us […]
Dealing with Difficult Clients: Time to Say Goodbye
Everyone has to deal with a difficult client now and then. But sometimes it seems as though you’re spending all your time fixing issues for the same few people. And you might be. Vilfredo Pareto, an Italian economist, came up with a theory that, “a small number of causes is responsible for a large […]
Hiring a Designer: When and Why
So you are a ________ (insert business, non-profit, mommy blogger, little league coach, OK, you get the idea.) No matter what you do in life, at some point you will be faced with the question of design. Whether it’s creating a logo, website or sign for your business, an email newsletter for your non-profit […]
New ADA Signage Regulations Start Today
The Americans with Disabilities (ADA) Act of 1990 was designed to make public buildings and businesses accessible for individuals with physical disabilities and prevent discrimination against the physically challenged. Although the guidelines were comprehensive, the law created many confusions when it came to ADA signage. In 2010, the Department of Justice, along with the U.S. Access […]
