As a business owner, you probably don’t have a set schedule. You work until the work gets done (or you drop from exhaustion). But you also have some flexibility. If your kid gets sick or needs a last-minute ride to soccer practice, you can usually walk out the door and deal with your personal […]
Best Practices
5 Functions of a Sign
Think all signs are the same? Think again. In many cases, the effectiveness of a sign is determined by its use. Is it going outside on your storefront or hanging in window? Is it leading your customers to an event or simply helping them navigate to your store? When starting the design process, think […]
5 Business Tips for a Smooth Checkout
You’ve heard that first impressions are crucial for your business and that is absolutely true. However, your customer’s last impression is just as important. His final moments in your store leave a lasting memory that has an impact on his desire to either become a loyal, repeat customer . . . or never return. […]