Business on the Internet is booming. According to Forrester Research, consumers in the United States will spend $327 billion per year online by the year 2016. That bit of news might make businesses happy, but I can guarantee that your customers aren’t always so excited about the sales opportunities you’re gaining from online leads.
Celebration of National Senses Day is this Sunday, June 24th. This is a day to fully exercise all five of your senses: smell, taste, touch, sight and hearing. And as a business owner, you might want to explore your shop from a customer’s point of view. Smell Studies have shown that smell impacts your […]
No one’s perfect. Not even me (though I’m sure my husband and kids would disagree). Since businesses are run by people, it only stands to reason that they aren’t going to be perfect all the time. Mistakes happen. What matters is how you deal with your mistakes. The famous author James Joyce said, “Mistakes […]
Today’s post comes courtesy of AJ Wilcox. AJ is a passionate marketer, blogger and all around lover of display advertising. Enjoy! As a marketing director, I’ve had lots of experience with signage and display, and I wanted to share my experiences to help other businesses looking to get the most from their public displays. There […]
During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]
So you’re thinking a company blog might be a great idea. I wholeheartedly agree (since I make my living as a company blogger and I’ve been at a killer blog conference all week!) But if you’ve been checking out other company blogs, you may have noticed that some of them are dry and boring. […]
It’s a busy Saturday afternoon at your shop. The phone is ringing off the hook with people wanting to know if you have this thing or that in stock. Which means that you have to put the phone down, walk over and find the things they want to buy from you, and then go […]
Times have been tough for charitable organizations. During the recession, many found themselves serving an even greater clientele with far fewer available resources. People who have lost jobs don’t have money to give. And those who haven’t lost jobs are clinging to their cash a bit tighter. Organizations must work harder to bring in […]