When you begin to design a brochure, report or sign, one of your first choices is the type of font to use. And though it might seem inconsequential, the choice of font matters. The right font will enable your customer to quickly discern your message; the wrong font may keep him from reading your […]
Rethinking Business Plans
At the Sandy Chamber of Commerce Women’s Business Conference last week, a panel of experts gave advice about how to get financing for a new business. The panelists (one venture capitalist, a representative from a bank, a representative from a credit union and the Deputy District Director of the Utah SBA) each came from […]
3 Things a Vehicle Graphic has done for my Website
Today’s guest post is courtesy of Andrew Johnson, internet marketer and operator of NewsUtah.org. Enjoy! Think about all of the ways to market a product or service these days – there’s search engine optimization, pay-per-click ads, social media, content marketing, trade shows, seminars, radio, television, newspaper . . . the list goes on. I firmly believe […]
What Your Signs Say About Your Business
We are a society of judgmental people; we’re quick to form opinions about people, places and experiences within seconds of our first contact. Think about the last time you met someone. You quickly scanned his appearance and drew conclusions based on the way he was dressed, how his hair was cut, his posture, body language […]
Sign Installation Failures
One of the surest ways to convey to customers that your business is sloppy and unprofessional is for your signage to be crooked, sagging, or flapping in the breeze. Here are a few sign installation failures we recently found.
The Race to the Bottom of the Pricing Barrel
When thinking about pricing your merchandise or services you might be tempted to look around at your competitors and then price your stuff the lowest. You figure, this way, customers will choose your company and you’ll make tons of money. But is this strategy the best? Breaking it down into the most simple terms, […]
The Small Business Landscape [Infographic]
It’s a tough landscape out there for small business owners. They’ve got a whole host of challenges to overcome and some many tasks to do that it might seem as if they’ll never get the opportunity for a full night’s sleep again. It’s not all bad news, though. When it comes to money, small business […]
7 Pricing Strategies Every Retailer Should Know
Of all the strategies you’re thinking of for your new business, pricing is the one that can truly make or break your business. Price too high and your competition will get all the business. Price too low and you won’t make enough money. Super-smart business economists have come up with dozens of pricing models […]
