Use Color Psychology to Improve Your Marketing—AND Your Love Life

by Catherine R, May 7th with 0 comments

To 10 Signs You’re a Horrible Son or Daughter

by Catherine R, May 3rd with 0 comments

Mother’s Day is right around the corner. Hopefully, you’re planning to honor Mom and make her feel special. You do know that you’re supposed to be nice to Mom all year long, right? Your mom is good to you—you shouldn’t behave like a brat every time you see her. In case you’re unaware of your bad behavior, here are the Top 10 Signs You’re a Horrible Son or Daughter.

What Motherhood Taught Me About Running a Business

by Catherine R, May 1st with 0 comments

Entrepreneurship and motherhood don’t seem to have much in common. Until you start counting all the skills you’ve gained from years of multitasking, mediating fights, organizing homework and washing thousands of loads of laundry. After 22 years of motherhood, I can say that I’ve learned a lot about kids. And about how to run a business. Because the two endeavors? Aren’t so different after all.

What the Best Company Blogs Have That Yours Doesn’t

by Catherine R, April 10th with 0 comments

So you went to a business conference and heard that corporate blogging is all the rage. Everyone else has one—you need one too! You immediately returned to your office, installed WordPress and stuck a blog on your company’s website, where it languishes, collecting five, ten, fifteen views per day. Clearly you’re not doing it right. So, what do the best company blogs have that yours doesn’t?

8 Design Mistakes You Don’t Know You’re Making

by Catherine R, April 3rd with 2 comments

Since I began writing the blog for Signs.com a year ago, I can’t seem to get away from signage. It’s everywhere: along the freeway, on the parkstrip in front of shopping centers, even inside public restrooms. I see good signage. I see signage that is so-so. But I also see some pretty bad signage. Most of the problems that I see with truly bad signage could be easily fixed, if only the person who designed the sign knew what design mistakes to avoid.

5 Mistakes That Ruin Your Reputation Every Spring

by Catherine R, March 27th with 1 comments

Ahhh… spring. When it finally arrives, everything and everybody springs into action (bad pun intended). Tulips and daffodils start poking their little stems up through the soil, kids rediscover their bicycles and chase each other through the neighborhood, parents don gardening gloves and start cleaning up their yards. What kinds of things do you do for your business when the weather warms ups? If the answer is, “it’s business as usual,” you might be making 5 mistakes that ruin your reputation.

Stop Wasting Your Marketing Budget! Implement Call Tracking To Improve Your ROI

by Greg, March 26th with 0 comments

Have you ever wondered if your new billboard or car wrap is actually helping you accomplish your business goals? If you answered yes, then you are not alone. Every time I sit down and consult with small or medium businesses, one of their biggest concerns is whether or not they are getting a return on their current advertising and marketing campaigns. Little do they know, but tracking the effectiveness of their offline advertising efforts is quite simple with call tracking.

Sign.com’s Surprising Sign Saturation Study [Video]

by Nelson James, March 19th with 0 comments

From the first day that I started working on Signs.com, I began to notice a strange change within me. One day I went to lunch at Subway. I opened the front door and immediately noticed their window decals, not as a simple advertisement to me and every other $5 footlong connoisseur, but as a product. I wondered if it was static cling or adhesive, if it was printed by a solvent printer or UV. I examined the DPI and the hand of the material. Then I would look up and notice everyone looking at me like I had serious psychological problems (which I probably do, but that’s beside the point).

Everywhere I went, I started to see signage as a product. Perhaps the most surprising thing was the mere quantity of signage that we are all exposed to on a daily basis. Take 30 seconds of your drive into work one day and look at all the signage you are exposed to. If you’re cognizant of it, you’ll see what I’m talking about. It’s almost ridiculous how much signage we are exposed to every minute of our lives.

I wanted to see if I could capture the essence of this to somehow to prove my point. The video below gives you just a glimpse into the sign saturation I’m talking about. Keep in mind while you watch it that the video camera has a much narrower field of view than the naked eye so your actual exposure is probably twice what you see here. Also, I recorded my entire drive on the I-15 corridor of Salt Lake City, Utah, but when I went to edit the video, I got really sick of counting signs so cut it off after about 17 miles. Make sure you watch until the end to see the statistics. They’re pretty interesting. For you Utahns, this road is probably fairly familiar:

5 Resources to Spark Creativity

by Daniel R, March 18th with 0 comments

The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions.

5 Things Your Friends Won’t Tell You About Your New Business Venture

by Catherine R, March 11th with 0 comments

Starting a business is exhilarating. You’re super excited about your new idea and you want to yell it from the rooftops. Since this isn’t Fiddler on the Roof and your friends aren’t hanging around outside waiting for your echoing proclamation, you decide to use your cell phone and call everyone instead.

And the feedback? Is 100% positive! Your friends think you’re a genius. They assure you that you’ll be the next Mark Zuckerberg. The problem? They are lying to you. LYING.

They’re your friends and they love you (or at least want to stay in your good graces so they can keep crashing on your couch when they can’t pay their rent). So they tell a white lie or two. What could it hurt? Your bottom line, that’s what. Maybe your friends won’t tell you these five things about your latest business venture, but we will.