Small Business Category
Your Guide To Obamacare and Small Business
by Dustin Heap, October 28th with 0 comments
As a signage company, our lives revolve around custom signage and design. We spend our days working with fonts, signage materials, and helping customers create the perfect sign. So the title of this blog post is probably more than a little surprising for some, but let us explain.Continue reading...
Beware of Dog Signs: Protecting You, Your Dogs, And Your Visitors
by Nelson James, August 15th with 1 comments
Having a dog is fantastic. It can improve your social interaction, blood pressure, cholesterol, stress levels, and overall health. Dogs make great companions, they’re great with kids, and they’re not terribly expensive to have as pets.
In addition to being man’s best friend, it turns out a dog can also be extremely beneficial when it comes to safety and protection. Having a dog or two can help deter thieves and unwanted trespassers. In Jack MacLane’s study, “Secrets of a Superthief,” he concludes that 95 percent of thieves and burglars are deterred by dogs.Continue reading...
Ten Tips To Increase Foot Traffic To Your Local Store
by Nelson James, August 8th with 0 comments
Foot traffic: not just the pedestrian equivalent of rush hour, but the presence of customers in and around your business. Having customers physically in your store is, obviously, key to the success of your business. Higher foot traffic usually means higher sales. But what if your business seems to keep getting passed by? Here are some helpful suggestions to increase foot traffic in your store.Continue reading...
Tips to Effectively Market Your Landscaping Business
by Dustin Heap, July 29th with 0 comments
No matter where you live there is never a shortage of landscaping businesses. With generally low barriers to entry, it seems everyone has a landscaping business on the side or is the full time owner of a landscaping company. Combine a highly-competitive industry with one that can be extremely seasonal and effectively marketing your landscaping business becomes critical to survival. After much research and an interview with a current owner of a landscaping business, we’ve laid out some keys to success in marketing your business.Continue reading...
3 Considerations When Designing a Logo
by Nelson James, July 24th with 0 comments
Creating a solid logo is a must for any business looking to develop a strong brand. The logo is the foundation on which your website, advertising and sales collateral is based. Over the years, there have been numerous “fads” and trends in logo design. Some have come and gone; some have remained. Like any design project, there are a lot of best practices when it comes to color, spacing, balance, contrast and type. Recently, type in logo design has become hotly debated. With thousands of new fonts being created every year, it’s hard to weed through what is good and what isn’t when incorporating them into a new logo.Continue reading...
Small Business Tools & Resources
by Dustin Heap, July 23rd with 0 comments
Working with small businesses we understand that many owners have limited budgets and time. While the need to wear many hats in a SMB or start up setting will probably never disappear, that doesn’t mean that you can’t look for software, tools, and applications to lighten the load. Look no more as we’ve compiled quite possibly the most comprehensive list of small business tools and resources out there. The list spans every imaginable department and discipline. These tools and resources feature both paid and free tools that will help any owner grow their business tremendously!Continue reading...
The Benefits of Car Advertising
by Nelson James, July 18th with 1 comments
On average, a typical U.S. driver travels 13,476 miles per year. That’s 36 miles a day, which means there are a lot of people on the road that could be potential customers! Gone are the days when people lived, worked and played in a few square block radius. As America’s population has surged over the last 75 years, our nation has become more subdivided and our dependency on automobiles has increased. Consequently, car advertising has become a legitimate form of marketing. One that, if you are a local business looking to attract local customers, cannot be ignored.Continue reading...
Family Business Succession Planning 101
by Dustin Heap, July 17th with 0 comments
A whopping 90 percent of businesses across the nation are family-owned. Odds are this means you either know someone who is part of a family-owned business or are involved with one yourself. While the casual nature of working with family definitely has its perks, it’s important to take the necessary steps to protect your business for the future. Approximately half of such companies have no succession plan in place. So, to help your family-owned business stick around, let’s look at some of the basics of business succession planning.Continue reading...
How to Grow Your Home Based Business
by Catherine R, July 1st with 0 comments
Home-based business owners have unique issues that other small business owners don’t face. Lacking a physical office or retail space, home based businesses have challenges in marketing, productivity and even personal and family issues. Are you thinking about starting a home based business, or hoping to grow an existing one?
Small Business Resources Within Your City
by Catherine R, June 26th with 1 comments
While you don’t need need an MBA to start your own small business, it’s critical to learn as much as you can about all aspects of running, marketing and managing a business. There’s a lot to know, and it can all quickly become overwhelming. Luckily, there are two helpful resources available to small business owners all over the country: Small Business Development Centers and Chambers of Commerce. Both offer no or low-cost training, information and support that will help you become successful in your venture.Continue reading...
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