Think all signs are the same? Think again. In many cases, the effectiveness of a sign is determined by its use. Is it going outside on your storefront or hanging in window? Is it leading your customers to an event or simply helping them navigate to your store? When starting the design process, think […]
Retail Insights
Small Business Success Stories: The Toaster Oven
Recently I had the pleasure of speaking to Mitch Monson, co-founder of The Toaster Oven, a small chain of sandwich shops in San Francisco and Berkeley, California, for our small business success stories series. He gave me some insights about how the company got started, what they do and how they have become one of our […]
5 Business Tips for a Smooth Checkout
You’ve heard that first impressions are crucial for your business and that is absolutely true. However, your customer’s last impression is just as important. His final moments in your store leave a lasting memory that has an impact on his desire to either become a loyal, repeat customer . . . or never return. […]