What Coca-Cola’s Logo Teaches Us About Branding


Coca Cola

Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices and global reach certainly have huge impact, Coca-Cola has one huge advantage its competition does not: logo longevity. Read More

Voodoo Doughnut: Branding at its Best


Voodoo Doughnuts Sign

What do pink bakery boxes, bacon and voodoo have in common? One tiny (but wildly successful) little doughnut shop in Portland, Oregon. I first heard of Voodoo Doughnut while doing Internet research for a recent trip to Portland. Every “Top 10 Things to do in Portland” article I read listed the shop, which seemed pretty strange. I hadn’t realized that Portland was famous for doughnuts. Micro-brewed beer, bicycles and rain, yes. Doughnuts . . well, ok.

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