Foot traffic: not just the pedestrian equivalent of rush hour, but the presence of customers in and around your business. Â Having customers physically in your store is, obviously, key to the success of your business. Â Higher foot traffic usually means higher sales. Â But what if your business seems to keep getting passed by? Â Here are […]
Small Business
Tips to Effectively Market Your Landscaping Business
No matter where you live there is never a shortage of landscaping businesses. With generally low barriers to entry, it seems everyone has a landscaping business on the side or is the full time owner of a landscaping company. Combine a highly-competitive industry with one that can be extremely seasonal and effectively marketing your landscaping […]
Small Business Tools & Resources
Working with small businesses we understand that many owners have limited budgets and time. While the need to wear many hats in a SMB or start up setting will probably never disappear, that doesn’t mean that you can’t look for software, tools, and applications to lighten the load. Look no more as we’ve compiled quite […]
Family Business Succession Planning 101
A whopping 90 percent of businesses across the nation are family-owned. Odds are this means you either know someone who is part of a family-owned business or are involved with one yourself. While the casual nature of working with family definitely has its perks, it’s important to take the necessary steps to protect your business […]
How to Stand Out at the Farmer’s Market
Selling your produce or goods at a farmer’s market is different than selling in other locations or online. Your potential customers have very specific expectations and ideals. Capitalize on those unique characteristics and spend a little bit of extra time to create an image for yourself and your business, and you’ll stand out from the […]
6 Ways to Promote Your Company’s Charitable Works
A recent Nielsen survey found that many consumers prefer to buy from companies that give back to society. Of those surveyed: 66% say they prefer to buy products and services from companies that have implemented programs to give back to society. 62% prefer to work for those companies. 59% prefer to invest in those companies. […]
How to Rock the Sale Sign
While I’m certainly not an expert shopper, I do know how to shop sales when I see a sale sign. For instance, at my two favorite clothing stores, I know that the new, full-priced merchandise is at the front of the store. The merchandise right behind the new stuff is usually 20% off. The merchandise […]
