We’ve all seen them – signs that are ugly, unreadable or confusing. These signs don’t help the businesses they advertise; they hurt them. Customers shouldn’t have to decipher your sign; its purpose and message should be immediately apparent. When it’s time to make a sign for your business pay close attention to the elements of sign design. These include font, images, information, color and white space.
Every spring, I purge all the extra junk in my house. I clean out all the closets, tidy cabinets and pantry and generally rid my home of all the clutter and detritus that seems to accumulate over the course of a year. Then I host a yard sale, allowing my neighbors to purchase previously mentioned junk for pennies on the dollar and drag it to their homes to clutter their closets (one man’s trash is another’s treasure, I’m told). So I get rid of unwanted stuff and my daughter’s college fund grows a bit. I’m quite a yard sale veteran at this point, having hosted an annual sale for the past twelve years or so.
I live in an area where there are a lot of mule deer; two herds of about 25 deer each roam in the foothills above our home. Every evening they wander down to an area near the road to nibble on the grass that is apparently much tastier there than the grass elsewhere. Luckily, the speed limit is low and I’ve never seen a deer get hit there. But my constant anxiety over the safety of “Bambi” made me wonder how effective deer signage is at preventing accidents.