Aerial Advertising: Banners in the Sky

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I think we can all agree that banners are pretty cool. Well, maybe not if you’re comparing them to really cool things like the music of Miles Davis or a Warren Miller snowboarding film. But from a marketing perspective banners are pretty cool: they’re inexpensive, eye-catching and portable. A small business owner’s dream come true. What’s better than a banner out in front of your business? A banner in the sky, of course. Read More

The Mad Men Guide to Marketing

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Last night AMC aired the season six premiere of Mad Men. While we’re not about to let any spoilers slip, we can tell you that a few things haven’t changed much since season five: Don Draper is still pretty hot, and he’s still up to the same shenanigans. There’s family drama, personal drama and office drama. And we always learn a lot about marketing from the Mad Men (and women) of Sterling Cooper Draper. We thought we’d share some of the wisdom they’ve passed on over the last five years. Read More

Signs.com Presents Singing Signs

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We at Signs.com are proud and excited to offer customers not only the best vinyl banners and yard signs on the market, but the most auditorily pleasing signage, as well. In addition to providing passersby with stunning visual imagery, our new singing signs offer exquisite acoustic bliss as well. Imagine—two of the five senses, coming together in one sign.

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The Ultimate Marketing Guide For Real Estate Agents

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Knowing how to attract new clients is critical to the success of your real estate business. Many real estate agents, especially greenies, get into the business and don’t really know how to generate new business for themselves. This can be extremely frustrating and can lead to an early exit from an industry that typically provides comfortable livings to many individuals and families.

Since marketing yourself is a crucial piece of the puzzle, we decided to put together “The Ultimate Marketing Guide for Real Estate Agents” to help them learn what they need to do to find new customers and build a steady stream of income.

In this guide, we will address eight marketing tactics that you can deploy today. We will be adding to this guide over time, so make sure to bookmark it and return to it frequently. Let’s jump in. Read More

5 Resources to Spark Creativity

5 Resources to Spark Creativity

The popularity of the term creativity is at an all-time high. Thanks in part to innovative companies like Apple and Google, creativity is now viewed as a viable conduit to business success. Creativity in product design, creativity in marketing campaigns, and even creativity in customer support are now becoming the focus of countless meetings and strategy planning sessions. Read More

The New Rules of Sales Relationships

Today’s guest post comes from Brad Manuel, founder of nothing knew, a sales consulting firm focused on communication and equipping others with practical principles that will contribute to their success.

Sales Relationships

“39% of B2B buyers select a vendor according to the skills of the salesperson rather than price, quality, or service features.” – Harvard Business Review 2012

Let’s Do Lunch

In many industries, the common practice of taking current and potential clients to lunch 3 times per week is obsolete. And while I love a free meal or a free round of golf, I was never too keen on spending money to meet a quota. Those client “entertainments”, however did serve a very important function: building customer connections. Read More

6 Ways to Promote Your Company’s Charitable Works

Charitable Works

A recent Nielsen survey found that many consumers prefer to buy from companies that give back to society. Of those surveyed:

  • 66% say they prefer to buy products and services from companies that have implemented programs to give back to society.
  • 62% prefer to work for those companies.
  • 59% prefer to invest in those companies.
  • 46% say they are willing to pay more money for products or services offered by those companies.

Clearly, giving back to the community means benefits for both charities and the businesses that support them. Cause marketing (promoting charitable works as a selling point) can work well for companies. But it’s important that this kind of marketing doesn’t come across as self-serving. Here are 6 ways to promote your company’s charitable works without looking like a self-serving jerk. Read More

Success Stories: Liberty Heights Fresh

Liberty Heights Fresh

Buying Groceries at the Gas Station

Liberty Heights ExteriorOn the corner of 1300 South and 1100 East in Salt Lake City, you’ll find a quaint building that was once a gas station in the 1920s, but now houses Liberty Heights Fresh. When you buy your groceries at the once-gas station, you won’t be getting the typical gas station fare of fat, sugar and salt. Instead, you’ll find fresh local produce, locally-made honey, jam, pasta, breads and cheeses and tons of great imported food. I spoke to the owner and CEO (Chief Eating Officer), Steven Rosenberg, who shared with me his passion for good food and told me about the importance of buying local. Read More

Are You Ready for Cyber Monday?

Cyber Monday

 

Small local businesses have a lot to offer the holiday shopper over Black Friday weekend. You can draw in local customers with your unique, one-of-a-kind merchandise, your stellar customer service, your quality products and the fact that you’re giving so much more to your local community than those big box stores.

But what about Cyber Monday? OK, so you’re not Amazon. You don’t have huge warehouses full to the brim with discounted merchandise. But that doesn’t mean you can’t capitalize on the madness of Cyber Monday. Last year, billions of dollars in sales were generated on this day. Grab some of those sales for your business! Read More

Success Stories: Vintage Oak

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Founded in 1977, Vintage Oak is a great place for Salt Lake City residents to find quality traditional, mission-style and rustic wood furniture, along with a great selection of leather sofas, love seats, sectionals and chairs. And the best part? Much of the inventory at Vintage Oak is crafted locally in Utah. President and CEO, Jim Blanda, met with me to share his success story and to talk about buying and selling locally. Read More