The New Rules of Sales Relationships

Today’s guest post comes from Brad Manuel, founder of nothing knew, a sales consulting firm focused on communication and equipping others with practical principles that will contribute to their success. “39% of B2B buyers select a vendor according to the skills of the salesperson rather than price, quality, or service features.” – Harvard Business Review 2012 […]

Buy Local: Five Marketing Strategies

“Buy Local” may have once been a notion for trendsetters, but now it’s common practice for many consumers. Last holiday season saw huge growth in sales for independent retailers. Last year’s overall retail holiday sales were 4.1% higher than in 2010. But independent retailers saw a 6.7% increase.

Social Factors and Business Performance

  According to Julie Baker, a marketing professor at the University of Texas at Arlington, there are three factors that are important to the retail store environment: social, ambient and design. Today, I want to look at the importance of the social factors of your store and how you can make improvements that will increase […]

Voodoo Doughnut: Branding at its Best

  What do pink bakery boxes, bacon and voodoo have in common? One tiny (but wildly successful) little doughnut shop in Portland, Oregon. I first heard of Voodoo Doughnut while doing Internet research for a recent trip to Portland. Every “Top 10 Things to do in Portland” article I read listed the shop, which seemed […]

Insights from the Salt Lake City Farmers Market

  One of the best things about summer is the fresh produce. Juicy watermelons, sweet corn, ripe red tomatoes . . . I could survive on just those three food items all season long! Here in Salt Lake City, we have a weekly Farmers Market every Tuesday evening and Saturday morning. The market has evolved […]

Free Stuff: 5 Reasons To Have Giveaways

My favorite day of summer is today. Why? Not because there’s a great outdoor concert at Deer Valley Resort. My family’s reunion isn’t today. We don’t head to the lake for our annual jet-ski party. Nope.  July 11th is the best day of the summer thanks to 7-Eleven. Free Slurpee Day Every year, on July […]

7 Marketing Tips for the Fourth of July

For many, the Fourth of July means relaxing in the backyard with family, enjoying a BBQ followed by fireworks on the driveway. Others head off to the stadium to hear singers and marching bands and watch the big fireworks. But retailers . . . well, you might be working extra-hard, garnering additional sales during the […]

3 Inexpensive Marketing Ideas For Your Community

  Good news! The National Association for Business Economics conducted a survey in April and found that 80 percent of the business owners that responded reported increased sales. Two-thirds felt optimistic that the GDP would increase over the next fiscal quarter. With any luck, growth will continue and you’ll see a steady rise and recovery […]