Updated: Interview With Bryan McCormick of Vegas Vernacular

Update: 4/22/2013: While I was attending the 2013 International Sign Association’s Sign Expo in Las Vegas a couple weeks ago, I had the privilege of sitting down with Bryan over lunch to discuss the latest happenings with the Vegas Vernacular. It had been about 6 months since our first interview and I wanted to get an update on the organization, […]

Interview with Fontly Founder Brendan Ciecko

  Today, we are pleased to bring you an interview with Brendan Ciecko, the founder of Fontly, a great mobile app and website that allows users to photograph, tag and upload images of vintage and hand painted signs. Brendan also runs Ten Minute Media, a creative design, marketing and branding company with a focus on […]

Sign Design: Effectively Using Design Elements

We’ve all seen them – signs that are ugly, unreadable or confusing. These signs don’t help the businesses they advertise; they hurt them. Customers shouldn’t have to decipher your sign; its purpose and message should be immediately apparent. When it’s time to make a sign for your business pay close attention to the elements of sign design. […]

Sign Design: The Right Font

  When you begin to design a brochure, report or sign, one of your first choices is the type of font to use. And though it might seem inconsequential, the choice of font matters. The right font will enable your customer to quickly discern your message; the wrong font may keep him from reading your […]

Logo Series: McDonald’s Golden Arches

This article is the first in a series discussing specific company logos, their designs and histories. The definition of the word logo is, “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” (1) The best logos, used consistently, provide a strong corporate identity of the businesses […]

Spring Break Road Trip: Fun, Family, and Signage!

  Spring break. If you’re a college student, those two words evoke images of beaches, girls in bikinis and lots of beer. If you’re me, “spring break” means a road trip to San Francisco with my husband, two teenagers and a Subaru Forester packed to the gills with laptops, hand-held video games, and junk food. […]

Most Persuasive Words in the English Language…Maybe

  Yesterday we posted about the Yale study that wasn’t. See my post on that issue here.  The fact that the fictitious study is repeatedly quoted is proof that information that goes viral gets more traction every day. Even though the study is bogus, the words that are cited are, admittedly, powerful. Here’s the list […]