A cartoon image of four people wearing blue and yellow shirts on their smartphones. Above their heads are speech bubbles that signify online activity, such as a thumbs-up emoji, a play button, a 4-star review, and a profile emoji.

The Social Media Sweet Spot: How Americans Discover and Trust Small Businesses Online

From scroll speed to trust signals, new survey data reveals what drives action on social media.   Social media has become the new storefront window for small businesses — something businesses are increasingly investing in to either market their brand or sell their products or services. While businesses may invest more time and effort into […]

Top 5 Weirdest HOA Rules About Lawn and Yard Signs

One of the basics before ordering a yard sign is knowing the different sign regulations that apply to both businesses and private property owners. State laws on signage are usually straightforward, but there’s another layer to consider: the homeowners’ associations (HOAs) and their rules. While they claim to maintain a “peaceful” neighborhood, many HOAs sometimes […]

How Long Do Banners Last?

Banners are large-format print materials that are designed to grab attention from a distance and in high-traffic areas. These are typically printed on durable materials, allowing them to last many years even when installed in outdoor settings. However, several factors affect their longevity, from the printing methods, materials used to create them, to the elements […]

Comparing Banners with Other Signage Options: Which One is Right for You?

Signage plays a key role in promoting businesses, events, and special offers. But with so many options — banners, rigid signs, LED signs, posters, and more it can be tricky to decide which one is best. Do you go for the affordability of a banner, the durability of a metal sign, or the eye-catching appeal […]

6 Types of Custom Banners and How to Choose the Right One

Banners are one of the most versatile and cost-effective ways to grab attention — whether you’re promoting a business, hosting an event, or showcasing a special offer. But not all banners are created equal. Some banners are built to withstand the elements outdoors, while others are designed for high-end indoor displays. Some need to be […]