How well does your website represent your company? If your dress shop is funky and casual, your website should reflect that atmosphere. If your law firm handles only grim-faced, uber-serious executives, it should be buttoned-down and formal. If your restaurant caters to ski bums and teenagers, your website should probably create that tone.
I have the best husband on the planet; he’s constantly planning unique, creative dates and taking me out on the town for something special. But a few months ago I decided it was time for me to plan something special. Lacking my husband’s creativity and panache, I went for quiet simplicity: dinner at a romantic restaurant and a symphony concert.