Book Review: The Power of Habit by Charles Duhigg

The Power of Habit by Charles Duhigg
Courtesy http://charlesduhigg.com

What if you could increase your productivity? Give up a bad habit like smoking, chewing your fingernails or overeating? Be more organized? Would your business benefit? Of course it would. There are lots of business and self-help books out there that promise to make you a better, more successful person. And they often say the same thing: suck it up. Get some discipline. Stop eating crappy food. All you have to do to be a better person is… be a better person. If we could all just garner the moral fortitude to be perfect, these books would be obsolete. But we’re human, not perfect, so we keep buying them in the hopes that they’ll tell us something different so that we can actually achieve perfection.

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