What the Best Company Blogs Have That Yours Doesn’t

So you went to a business conference and heard that corporate blogging is all the rage. Everyone else has one—you need one too! You immediately returned to your office, installed WordPress and stuck a blog on your company’s website, where it languishes, collecting five, ten, fifteen views per day. Clearly you’re not doing it right. […]

4 Hints from BlogWorld to Get Your Company Blog Read

  During the twelve sessions I attended at BlogWorld in New York City last week, I learned a lot about the art of blogging. Blogs take many forms: some people use them as a sort of personal diary; others as a way to post stories for friends and family to read. Some blogs exist to […]

Seven Tips to Make Your Company Blog Great

  So you’re thinking a company blog might be a great idea. I wholeheartedly agree (since I make my living as a company blogger and I’ve been at a killer blog conference all week!) But if you’ve been checking out other company blogs, you may have noticed that some of them are dry and boring. […]