What Coca-Cola’s Logo Teaches Us About Branding

 

Coca Cola

Coca-Cola is one of the most recognized brands on the planet—surveys consistently find that around 94% of the world’s population recognizes the red-and-white logo. More than one billion bottles of Coke are sold every day, and people claim to prefer the drink over its main competitor, Pepsi. Why the everlasting popularity? While sound business practices and global reach certainly have huge impact, Coca-Cola has one huge advantage its competition does not: logo longevity. Read More

Top 10 Signs You’re Not a Celebrity

 

Top10You'reNotaCelebrity

The Sundance Film Festival brings lots of celebrities to Utah every winter: they brighten up the dreary winter here with their sparkling, larger-than-life selves. There are some big differences between us regular folk and the Beautiful People who congregate in Park City, though: $300 haircuts, $10,000 handbags and million dollar salaries, just to name a few. Rubbing elbows with these folks might make anyone feel a little subconscious, but we thought we’d point out all the signs you’re not a celebrity, just in case there’s any confusion. Read More

The Signs of Sundance

 

The Signs of Sundance

Every January, Utah is besieged by celebrities, film makers and journalists during the Sundance Film Festival. Founded by Robert Redford, the festival began as a small gathering at the Sundance resort in 1985. Nearly 30 years later, the event is now held in four Utah cities and draws nearly 50,000 attendees.  Read More

20 Fun Facts About the Hollywood Sign

FunFactsAbouttheHollywoodSign

When you think of Hollywood, you might think of Humphrey Bogart gazing into Ingrid Bergman’s eyes in Casablanca. You might imagine Cary Grant tooling around the foothills in his 1929 Caddy, or Marilyn Monroe with her pouty lips and swirling white skirt in Some Like it Hot. Or maybe you think of the modern Hollywood, with starlets toting around miniature canines in expensive handbags and reality TV stars giving interviews on the Tonight Show with Jay Leno.

No matter what comes to mind, the Hollywood sign stands sentinel over all of it, an icon that stands for the glamour, optimism and grandeur that has defined Hollywood since its creation. Just for fun, here are 20 facts you might not know about the Hollywood sign. Read More

Signage as Art: The Mosaics of the NYC Subway

Mosaics of the NYC Subway

Though signage can certainly be artistic, we don’t often think of it as true “art. New York City is a great place to find millions of signs, many of them true works of art and technology. But to find some of the most beautiful signs, those that combine art and function and also speak of a rich, storied history, visitors go underground to the subway.

When the New York City subway system opened on October 27, 1904, each station was delineated with a mosaic-tile identification sign. Creators George C. Heins and Christopher Grant LaFarge thought that the ceramic tile signage would be long-lasting and easy to keep clean. Which they obviously were: they still grace each subway stop, more than 100 years later. Read More

Times Square Signage Through the Years

History of Signage in Times Square

When you think of the bright lights of New York City, chances are that you’re thinking about Times Square. The most popular tourist destination in the city, Times Square has 39 million visitors every year. The famous, brightly lit signage gives the square its personality and has helped make Times Square a New York icon. It’s always been a place for signage; but the signs have evolved over time to capitalize on the latest technology. Read More

Top 10 Signs You Need a Beach Vacation

Top 10 Signs You Need A Beach Vacation

So the winter doldrums have set in and you’re feeling kind of cranky. It’s six degrees outside and the walk needs to be shoveled (again!) While you’re suffering, some folks are basking in the sun. So get on a plane already! Need some validation before you drop a couple thousand bucks on a trip to Hawaii? Here are the top 10 signs you need a beach vacation. Read More

The New Rules of Sales Relationships

Today’s guest post comes from Brad Manuel, founder of nothing knew, a sales consulting firm focused on communication and equipping others with practical principles that will contribute to their success.

Sales Relationships

“39% of B2B buyers select a vendor according to the skills of the salesperson rather than price, quality, or service features.” – Harvard Business Review 2012

Let’s Do Lunch

In many industries, the common practice of taking current and potential clients to lunch 3 times per week is obsolete. And while I love a free meal or a free round of golf, I was never too keen on spending money to meet a quota. Those client “entertainments”, however did serve a very important function: building customer connections. Read More