The Best Practices for Advertising With Yard Signs
There’s no doubt about it, promoting with yard signs is one of the most effective ways to catch the attention of your target market. But with everyone thinking the same thing, how do you ensure that yours stand out in a block of lawns with signages? Here are some things you need to remember.
When should you go with yard signs to get your message across?
What should you keep in mind when designing yard signs?
The font matters, but only to an extent. It’s the size and amount of text that will ultimately determine your yard sign’s readability. We have a comprehensive guide on letter sizing—make sure to check it out!
Experiment with color combinations. Since yard signs are mostly mounted on grassy lawns and cemented sidewalks, it’s best to avoid neutral and earthy colors such as greens and browns. Here’s our separate guide on choosing colors for your signage—give it a read!
Never skimp on image quality. Yard signs are best adorned with alphanumeric content because of the limited space but if taking out the photo from your design is a non-negotiable, make sure that it’s not blurred, stretched, nor pixelated.
Use both sides of the signage. One of the biggest advantages of the yard sign over other types of signage is the way it’s installed. Since it’s staked on the ground instead of propped against a surface, all sides are always on full display. Take advantage of this cost-efficient perk by printing on both the front and the back of your yard sign so people from the opposite direction aren’t just staring at a blank surface.
Keep your copy short and straight to the point. Your yard sign isn’t for stoking curiosity, it should be providing answers right away. Stick with the important details: your main message, your call to action, and if needed, your contact details.
Design templates are good jump-off points if you can’t come up with a design. Even Signs.com has a bunch of professionally-designed yard sign templates that you can customize for free. Have a look!
Other things to take note of before putting up a yard sign
Check whether you need to secure a permit. Don’t be complacent even if you’re planning to put up your custom yard signs on your own property. It’s best to check with your local council since the rules may vary per location, as shown by this guide on campaign yard sign laws per state.
The more, the merrier. Aside from gaining maximum visibility, most printing shops offer discounts if you buy yard signs in bulk.
Advertising with yard signs is not as simple as printing your message, mounting it on the front lawn, and calling it a day. Now that you know how to make yours as effective as possible, what are you waiting for? Check out our yard sign printing services here at Signs.com today.