No matter what business you’re in, it’s important to be passionate about it if you wish to be successful. Case in point: Brad Richard, co-partner in Valley Design & Manufacturing – a manufacturer of furniture and fixtures for the restaurant and hotel industries. As you’ll read in this Small Business Success Story edition, Brad has […]
Small Business Success Story: Creative Iron Arts
“Let us help you build your ideas” is a recurring theme on the Creative Iron Arts website. The San Francisco Bay company specializes in metal fabrication – turning the images in a customer’s mind into a handwrought, steel reality. For this Small Business Success Story episode, we talk with company co-owner Francisco Rangel about his […]
Selecting a Finish: Glossy vs. Matte
When you’re looking to print photos, you’ll often have a choice to make when it comes to finish: glossy or matte. The same holds true for a variety of printed marketing products – from business cards and labels to table tents, hang tags, and rack cards, you’ll often be able to select either a glossy […]
Small Business Success Story: Urban Harvest Brewing Company
In this installment of our Small Business Success Story series, we chat virtually with Steven Pribek, owner of the Urban Harvest Brewing Company in Milwaukee. Steven’s passion for his craft and business is evident here, as is his admiration for his staff – which he considers to be “short-term ambassadors to the city, sharing info […]
Acquiring Images for Your Signs: Signage 101
Your store is making plans for its annual Halloween sale and you think using a picture of Pennywise the evil clown from the It movie would be perfect, right? Or maybe your daughter is a big fan of Marvel’s Avengers and she wants a Black Widow face mask or gaiter – why not just digitize […]
Small Business Success Story: Persimmon Creek Campground
If you have ever worked in a customer-facing job, you know how challenging it can sometimes be to make sure you’re maintaining a customer-first mentality. We’re only human, after all, and it’s simply too easy to get caught up in our day-to-day responsibilities as well as any personal things we have going on.
Aqueous Coatings: Signage 101
In an earlier Signage 101 post, we discussed how adding a UV coating can not only boost the durability of your printed piece but also give it some great visual “pop.” But there’s another coating option to consider: aqueous coating. As its name suggests, an aqueous coating is water-based. And just as with its UV […]
The Basics of Corrugated Plastic Yard Signs – Signage 101
Election season is just around the corner – that time of year when we cast our votes to determine everything from Congressional representatives and city mayors to county treasurer, township trustee, and members of the local school board. And, of course, 2020 is a presidential-election year, too. As a result, political messaging and promotions/marketing will […]
