12 Tips for Yard Sign Marketing for Small Businesses

According to the Institute of Free Speech, yard signs have already been present when ancient Romans would promote their candidates on the walls of their territory. It was only until the 1820s that President John Quincy Adams brought the practice to the U.S.

Today, yard signs are not just limited to political campaigns. Businesses – big or small – have incorporated yard signs in their marketing campaigns. That is because yard signs are more affordable and effective when it comes to boosting brand awareness.

If you’re an owner of a small business and thinking of printing yard signs, we’re here to help. In this article, we’ll provide tips on how you could maximize the use of yard signs for your business, cite different applications in various industries, and explain the reasons why yard signs are the perfect solution for local advertising.


Yard Signs: Low Cost, Big Returns

Yard signs may not be as grand or big as commercials or billboards, but they are proven to still grab the attention of passersby and drivers despite its size and simplicity. We’ve come up with some tips on how yard signs can improve your customer reach:

Keep Your Message Short and Simple

Signs that have one or two lines of text have more chances of being remembered compared to signs that are text-heavy. It takes only a few seconds for people and drivers to read what your sign says before they pass. Make sure that your copy is easy to understand, and even better if it’s something they can spread through word-of-mouth.

Use High-Contrast Colors and Text

Using a dark color and light color together can boost the visibility of your yard sign. Black, blue, red, and brown can be used on a white background. Yellow on a black background also works great, as well as using white text on red, green, or blue background. Contrasting colors can also emphasize and highlight the important part of your message. In an experiment that we’ve done with outdoor signs back in 2018, results showed that using high-contrast colors and text on signs can boost responses by 23%.

Go for a Neat Design

Having too many design elements in your yard sign could distract readers from the message that you’re trying to convey. As much as possible, keep the layout of your design simple and pleasant to the eyes of your audience.

Invest in Double-Sided Printing

Double the exposure of your yard sign by having it printed on the front and back. Doing this will allow your sign to be seen regardless of where traffic is coming from.

Include a Call-to-Action Statement

Add a call-to-action statement in your yard sign like a phone number to call, a prompt to follow a social media account, or ask readers to subscribe to your newsletter. Doing this can keep your audience engaged and encourage them to learn more about your business.

Go Big With Letters and Size

Whether it’s the size of the fonts or the actual size of the yard sign, bigger is always better. You want your yard signs to be seen and read at a further distance. This will attract more potential customers to your business.

Use Arrows to Show Direction

If you want to help guide readers to their destination, make use of arrows in your yard sign. Most people would respond better to directional signs instead of thinking about how to get to a location.

Pick One Service Per Sign

Advertise only one service at a time so as not to confuse readers. If your sign is only about one thing, your audience would find it easier to remember.

Choose Fonts That Are Easy to Read

For your sign, select fonts that can be easily read in various formats. Sans-serif typefaces tend to be more readable compared to serif fonts. Also avoid fonts that are scripted as these are hard to decipher.

Don’t Forget About White Space

Having about 30-40% of white space will increase the readability of your sign. Lots of white space will guide the eyes of readers and make your sign easier to digest.

Place Your Sign in Areas With High Traffic

Make sure to mount your sign in a location that can be seen by many – whether it’s drivers or passersby. You want your sign to get plenty of attention so that your message will stick in the minds of readers.

Make Use of Online Resources for Your Design

There are many websites available online that you can use to create your yard sign design. Canva, Adobe Express, Freepik, and Template.Net are some of them.

If you want immediate access to free design templates, we have it here at Signs.com. You can easily edit our design templates even without any professional background on design. Need assistance on your design? We got you. Our team can provide free design services as well.


Primary Research Infographic

How Different Industries Utilize Yard Signs

Yard signs are durable and can be used in a variety of ways. Here’s how various businesses use yard signs to their advantage:

  • Advertise Home Services – for businesses offering home service, a yard sign should always be present on your lawn. This will immediately inform customers where your store is and give them an idea on what you have to offer.
  • Festivals/Events – if there’s an upcoming event that you want to announce, you can use yard signs to let the public know about it.
  • Sales/Specials – set up yard signs right in front of your store to promote sales and specials. This will drive more foot traffic and attract potential customers.
  • Grand Openings – use big and eye-catching yard signs around your establishment to let people know you are open for business.
  • Contractors – yard signs can come in handy for those who have construction projects. You can use these to announce where your project will be built or let people know which areas they should stay away from.
  • Real Estate – if you’re a real estate agent or a property owner, you can use yard signs to inform passersby if a real estate property is “for sale,” “coming soon,” or “sold.”


Why Yard Signs Are Great for Local Advertising

With so many marketing tactics present these days, the possibilities are endless when it comes to promoting one’s business. While all will grab the attention of consumers, not all can specifically target an actual audience or have a budget-friendly price.

Fortunately, yard signs are a simple and tried-and-tested solution to this.

Here are more reasons why yards will work for you

They Reach Out to Your Actual Audience

Yard signs are perfect if your goal is to target customers within your store’s vicinity. There's no need to spend more on other forms of advertising if you only want to promote your products and services to people who don’t need to drive far to get to your location.

They’re Inexpensive

Billboards, TV and radio ads, website ads, and print ads are very costly. To reach your audience, you have to spend money on print production and mail, time slots — or pay daily, weekly, and monthly for online ads. With yard signs, displaying ads is very inexpensive. All you have to do is order them once, mount them, and you’re good to go. No need to think about production costs or other recurring fees to get your ads running.

They Support the ‘Rule of Seven’ Advertising Principle

The “Rule of Seven” is an old advertising principle that states that it takes at least seven times before a customer decides to buy a product or service. Although this hasn’t been proven to be true, having yard signs on one’s lawn will surely increase the exposure of ads for more than seven times.

They Imply Customer Satisfaction

Seeing yard signs often outside a store is just as convincing as getting word-of-mouth recommendations from satisfied customers. The more there is exposure for your ad, the more it communicates to people walking by.

They Boost Brand Awareness

Limiting yard signs to your storefront will only create awareness for those who drive or walk by your business. To reach out to a larger audience, try also placing your yard signs in locations surrounding your business. Make sure to include your business name, logo, and also use arrows to direct readers to your store.


Conclusion

If you’re looking for a low-cost yet effective way to promote your business and products and services, yard signs are a perfect choice for your marketing campaign.

Signs.com provides an extensive selection of custom yard signs that you can use to capture the attention of potential customers. We offer any custom shape or size, and we print our signs in full color. Order from us today! We provide next-day shipping.