Signs 101: Everything You Need to Know About Signs

Starting a business is not an easy venture to take. It's not just about opening a store and simply welcoming customers into your establishment. It requires coming up with different strategies to drive sales, attract potential customers, and to boost your brand recognition in your target community. One solution to achieve this is to make use of signs in your marketing campaign.

According to a survey conducted by the TheFedex Office, 76% of American consumers would enter a store they have never visited before based from its signs, and 68% have bought a product or service because a sign caught their attention. Results also showed that three out of four consumers would tell others about a store based from a sign that they encountered.

This survey proves that signs really can be an effective and influential tool in a marketing campaign. In this guide, we will show you how signs can impact your campaign and provide tips on how to make your promotions a success.

Tips for the Proper Placement of Signs

Let’s say you now have a design concept, a signage, and strategy for your campaign. What comes next? Deciding on a location on where to display your sign. After all, a sign is no good if it can’t be seen or read by passersby. It should be installed in the right place and at an angle than can be noticed even from a distance. To expound more on this matter, here are some tips that will help make potential customers stop, look, and read your sign:

Install your sign in a 90-degree angle from the viewer.
When installing a sign, keep in mind of the line of sight of onlookers and passersby. If you want to immediately capture the attention of potential customers and drive more foot traffic to your store, install your sign at an eye level. Another way to get people to notice your sign is to use bold vehicle decals. This will promote your business at an eye level wherever you go.

Place your sign in a location that can be protected from the elements.
Constant exposure of your sign to heat, wind, rain, and other harsh weather conditions can cause significant damage to your sign. Make sure that your sign is made of durable materials and its location is not in a place that can easily fade the sign over time.

Stay away from obstructions.
Check your sign in every angle and ensure that there are no trees, posts, other signs, branches, or anything that can possible block the view of readers. Keep on the lookout too if trucks or cars parked nearby are not allowing your audience to properly read your sign.

Think of the lighting near your sign.
Your sign might be hard to read if the lighting near it causes considerable glare due to sunlight, or if there are shadows showing throughout different times of the day. If you want better lighting conditions for your sign, consider investing in a spotlight or a backlit sign.

Be mindful of state/local regulations.
Before installing your signage, make sure that it follows state laws. You might need to secure a permit and comply with various requirements before setting up your sign.

Consider how you plan to install your signage.
The location of where you will display your sign should provide enough support for you to safely install your sign. Thinking about how you will set up your sign can also affect the material, design, and size you’ll choose.

Adjust the text height to an inch so that it’s visible within 10 feet.
A big sign should have more visibility. Ensure that your sign’s size is appropriate to the location, has a text height of an inch, and is legible from a 10-feet distance. You can read more about the minimum required legibility distances in varying situations in this article on the Design and Placement of Signs.

Choose a color scheme that complements the surroundings of your signage.
For your design, use a color palette that isn’t too distracting or too bright for readers to look at. Also make sure that the colors you choose doesn’t blend too much in the background. Otherwise, your sign will not stand out.

Seek permission from the building owner before installing your signage.
Before making any changes to a building or mounting your sign, consult the building owner first. There might be limitations to the building and it’s possible that a written approval is required before proceeding with any changes.

Remember to also ask advice from your sign printer to know where is the best position to maximize the marketability of your sign. Feel free to reach out to our team at, and we’ll connect with you at the soonest possible time.

Types of Signs

With so many signs available, choosing the right sign for your campaign can be confusing and overwhelming. We’re here to help. offers a wide variety of signs that are great for outdoor use. These are:

  • Custom Flags – these are printed on polyester material and mounted using a flagpole. Custom flags are used to display sports teams, logos, events, or ads.
  • Aluminum Signs – these are signs that are made of two pre-painted aluminum sheets. These are made of durable material and can withstand heat, rain, hail, and other harsh weather conditions.
  • Yard Signs – these are signs that are made of corrugated plastic, and mounted on the ground using wire stakes, metal frames and more.
  • Metal Signs – these are different types of aluminum signs that can be displayed in lobbies, offices and reception areas. These are also used for directional purposes due to its reflective feature.
  • Plastic Signs – these are affordable and durable signs that are fabricated from 3mm or 6mm PVC plastic material.
  • Real Estate Signs – these can be frames, yard signs, or riders that are used to advertise real estate properties that are for sale or lease.
  • Parking Signs – these are various signs used to designate parking spaces, lots, locations for business establishments or specific people.
  • Vinyl Banners (both for indoor and outdoor use) – custom vinyl banners that are printed on 13 oz. or 18 oz. vinyl material. These come with free grommets and a welded hem for easy setup.
  • Mesh Banners – these are signs that are printed on a 30% perforated mesh material that allows wind to pass through. Mostly displayed on chain-link fences and used to advertise for businesses, events, and sporting venues.
  • Pole Banners – these are banners that are displayed between two poles on lamp posts and light posts. Pole banners are often used for parades, events, and city celebrations.

If you still can’t decide on which sign suits your business needs best, you can have a look at this comparison chart.

We also offer multiple indoor sign options. These are:

  • Retractable Banners – these are banners that expand and retract from a metal base. Its portability makes it ideal to use for trade shows, exhibits, events, and conferences.
  • Step and Repeat Banners – also known as backdrops, these are banners that have logos printed in a repeating pattern. These are primarily used indoors at trade shows, conferences, events, and weddings for photo ops.
  • X-Banner Stands – these are lightweight and portable vinyl banners that come with X stands that are made of durable aluminum fiberglass.
  • Fabric Banners – these are signs printed on a washable, wrinkle-resistant 100% polyester fabric. Fabric banners are mostly displayed in event centers, retail stores, offices, and more.
  • Acrylic Signs – a great alternative to traditional glass. These are signs made of a transparent cast polymer, and are usually used as directional and architectural signage.
  • Posters – these are signs printed on quality photo paper. Depending on your preference, you can opt of a glossy or matte finish. Posters are used for promoting events, products, services, and more.
  • Directional Signs (both for outdoor and indoor use) – these are signs that guide people to their destination. Directional signs can be in the form of aluminum signs, yard signs, rigid plastic, floor decals.

The Do’s and Don’ts of Business Signage

Using a business sign is one of the best ways to pique the curiosity of potential customers and have more people coming in to see what you have to offer. But what makes a sign truly effective? How can you leave a great impression to your readers with signs?

Let’s find out with these tips:

Do Display Your Sign Somewhere Visible
Consider the location of your business when putting up a sign. If your store is in a place that cannot be easily seen, then you have to be strategic about your sign placement. You can use signs sucn as yard signs, metal signs, or banners for your promotions. These signs are built to capture the attention of passersby and are made of materials perfect for outside weather.

Do Include Your Name and Logo
Putting your logo in a sign is not enough to get your business recognized. Let readers know about your business by putting both your business name and logo in the sign. That way, your audience can easily associate your name with your logo. Eventually, when your business becomes more known and you have built a loyal customer base, there won’t be a need to include your business name in every sign.

Do Set Yourself Apart
When done the right way, signs can help your business stand out from competitors. Use vibrant colors or images that will evoke emotions or try to entice readers with deals and discounts that will make them purchase your products.

Do Trust in a Professional
Invest in professional designers for your sign. They have the expertise when it comes to choosing the right colors, layout, and design that will make your business stand out. Let them transform what you envisioned into works of art.

Do Choose Elements That Match Your Brand
If your business is trying to appeal to the youth, make sure to incorporate design elements that fit the aesthetic of their specific age group. Use bright colors instead of muted and dull ones, pick fonts that are not used for corporate print products, and choose modern materials and features for your sign. On the other hand, if your target market are older people, it’s best to choose elements that are simple and minimalist.

Do Make Use of Color
Choose colors that will bring life to your sign and get readers to notice your message. Also consider color psychology and take advantage of colors that can subtly influence readers and make them take a specific action. For example, yellow is associated with warmth and optimism (IKEA, McDonald’s), red is for passion and driving sales (Target, H&M), and rainbow colors reflect diversity (Google, Microsoft).

Do Think Outside of the Box
Signs that are unique and interesting have a bigger chance of standing out and sticking in the minds of people. Start getting creative and think of a design that your competitors haven’t done yet to reinforce your brand’s unique identity. Keep in mind that your sign should help set you apart from other businesses to attract more customers.

Don’t Install Signs That Can’t Be Seen By Drivers
When drivers are on the road, their line of sight is either 30 degrees up or 30 degrees down. They can’t afford to move forward in their seats and take time to look up in the sky as they drive. To get your sign noticed by motorists, make sure that your signage is placed on the roadside at the same height of road signs. That way, it has more visibility and motorists would be able to remember your message as they drive by.

Don’t Invest in Cheap Signage Firms
Choose a signage firm that has a civil engineering background. Since printing out signs can cost money, you want to put your trust in a firm that can make sure your signage stays rigid and upright for many years.

Don't Add Too Many Elements
While it’s important to stand out, cramming too many design elements in your design will only overwhelm your readers. Keep it simple and be strategic with the design elements you use, so that your audience can easily understand and read the message that you’re trying to convey.

Don't Forget the Objective of Your Signage
Keep in mind that the goal of putting up signages is to communicate a message. Don’t get too caught up in the design aspects and focus on getting your message across to readers. A sign is no good if it can’t be read and understood by your audience.

Signs 101: The Benefits of Signs

Signs are not just about improving the visual appeal of a business. They are known to be one of the most cost-effective forms marketing, and has helped generate sales for countless of businesses.

This infographic below perfectly explains what studies show about the benefits of signs:

Whether it’s for indoor or outdoor use, promotions, advertising, or events, signs can aide the establishment of your brand in your community.

Interested to know more about the pros of sign printing? Our blog post elaborates further on what signs can do for your business.

Design Tips for Your Signs

If you want signs that stand out and leave a great impression to passersby, motorists, or potential customers, here are some simple design tips that you might want to consider:

Use Short Messages
When it comes to design, less is more. Most people who will pass by your sign would simply glance at it for awhile and continue on with their day. To effectively communicate your message, keep it short, simple, and as straightforward as possible. If your message is concise, remembering it is easy and there’s also a better chance of readers spreading it via word-of-mouth.

Include a Call to Action
Keep your customers engaged by adding a CTA or a call-to-action statement in your message. This will encourage them to take action and reach out to your business as soon as they read your sign. Some examples of call-to-action statements are:

  • Call Now!
  • Call Us Today!
  • Contact Us for Details
  • Ask Our Staff Inside

Keep Your Text Legible
Select fonts that aren’t too decorative so that readers can easily decipher your message even from a distance. Remember that the purpose of signs is to get your message across to your target audience.

Use Arrows to Lead the Way
If the purpose of your sign is to show directions or drive more foot traffic to your establishment, use arrows in your design to help navigate readers. Ensure that arrows are placed correctly and that they point to wherever the location is and not back to the text.

Helpful Websites to Design Your Yard Signs for Free

Do you already have a design in mind that you want to use but don’t know where or how to start? Here’s a list of websites that can help you transform what you have envisioned into reality:

Canva offers an intuitive signage maker that allows you to customize their premade templates. You can filter your search by style, theme, color, and edit your selection for free. Canva also provides an extensive library of various elements that you can add to your design. Simply drag and drop stock images, illustrations, icons, and graphics to the template. If you have your own logos and photos, you can upload them and include them in the design, too. As soon as you’re done with your design, you can download it as an image file or order it via Canva Print.

Adobe Express
Adobe Express offers professionally made templates that you can easily edit according to your preferences. You can use your own photos or select images from the website’s own library, change the copy or the font. If you want to remain on-brand, you can apply your logo, fonts, and color scheme by signing up for a premium plan.

Freepik is a website that offers more than 25 million graphic resources. Aside from yard sign templates, they also have a selection of PSDs, illustrations, photos, and vectors. Its library is updated every day, so you’ll always have plenty of choices for every project.

Template.Net provides free customizable templates for its users. It has an extensive library featuring templates for social media, documents, presentations, videos, graphics, signages, and more. The website also has a wide range of yard sign templates, from cleaning service and school yard signs to luxury real estate yard signs and political campaign yard signs. With Template.Net, customizing templates is easy. Its online editor tool allows users to add text, change fonts, upload a logo, and include contact details in their design.

Here at, we also offer a selection of free yard sign templates that you can customize according to your preferences – no need for graphic design experience or a subscription! Simply type the sign you need in the search bar, choose a design you like, and it will automatically direct you to our online design tool. Add text, logo, change the fonts, or the colors. You can also check out our in-depth tutorial for our online design tool.

If you need assistance with your design, our professional team is here to provide free design services. They can help with image retouching, design sketches, and logo conversion.

Terms to Know

Below is a list of terms and their definitions that are used in this article:

  • Color psychology – the study of how colors affect the behaviors and perceptions of people. In marketing, this pertains to how colors impact a customer’s impression of a brand or how these could influence them to make a purchase.
  • CTA – also know as call-to-action, this is a statement that prompts readers to take a specific action.
  • Design elements – this could be the shape, color, font, space, or text used in any marketing material.
  • Design template – these are premade designs that can be edited according to one’s preferences.
  • Font – these are letters or characters that follow one style and size.
  • Legibility – the capability of a sign to be deciphered or read.
  • Logo – A design or symbol that represents a brand, identity, product or service.
  • Sign – a marketing tool that contains graphics, symbols, numbers, or text that is made for communicating information or attracting attention.
  • Vectors – these are digital lines and curves that make up an image or illustration based from mathematical algorithms instead of pixels.
  • Visibility – the physical aspects of a sign and its contents that allow consumers to easily see the signage even at a given distance.


Whether your goal is to promote your products and services, advertise events, or get more people to come to your store, signs can help create more opportunities that improve your business operations. It’s also important to put your trust in a printing company that can properly execute the marketing campaign that you’ve envisioned.

Here at, we’ve got the perfect sign printing solutions for you. We offer premium-grade signs for both indoor and outdoor use. We also have free design services from our team of professional graphic designers and a wide selection of design templates that you can customize. If you’re ready to order your sign, call us at (801) 441-3400. We offer next-day production and free shipping for orders over $99!

Should you require assistance, our professional team is here to provide free design services.

Related Articles

Learn more about signage in these pages:

Coronavirus Signage
Standard Signage Sizes
Best Fonts for Signs
Acquiring Images for Your Signs: Signage 101
The Benefits of Signage [Infographic]
How To Drive Engagement With Outdoor Signs
Comparing Outdoor Signs
5 Functions of a Sign


Canva –

Adobe Express –

Freepik –

Template.Net –

How-To: The Online Design Tool –

FedEx Office Survey: Standout Signs Contribute to Sales –,a%20sign%20caught%20their%20eye.

23 U.S. Code § 131 - Control of Outdoor Advertising –

Design and Placement of Signs –

Color Psychology in Marketing and Branding Is All About Context –