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What Are Fleet Graphics?

In simple terms, fleet graphics are vinyl adhesive decals applied to the exterior of a variety of vehicles in order to both enhance branding and leverage vehicles' high visibility as an advertising or marketing channel. Fleet graphics can come in three different forms as described below.

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Fleet Lettering

The most basic fleet graphics are vinyl lettering for vehicles. This option consists of your message being cut from solid colored vinyl. Messaging is primarily text but simple vector graphics will also work. Lettering can be done in more than 30 colors but can not contain printed photos or gradients. Fleet lettering is pre-masked and applied all at once. Typical uses include company name, contact information, and simple logos. Fleet Lettering

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Spot Graphics

Spot graphics can include both images and text. Your design is printed onto, not cut from, adhesive vinyl that is then applied to your vehicle’s surface. Because it is printed it doesn’t have the same limitations as fleet lettering and can be any color, gradient, and more. More complex graphics and logos for branding purposes short of a full graphics are the most common use of spot graphics. Complex logos as spot graphics can be combined with vinyl lettering to get the perfect look. Spot Graphics


Why Signs.com?

Why Signs Artboard 29
Lettering or Graphics
No matter the type or combination of graphics your fleet needs we’ve got you covered!
Why Signs Artboard 30
Nationwide Installation
Design, print and get your graphics installed all with one company. No matter your location we can handle it!
Why Signs Artboard 31
Effective Advertising
Leverage the effective marketing channel that is vehicle advertising by increasing awareness and growing your brand.
Design Help Icon
Free Design Services
Stringent brand guidelines and color needs? No problem. Take advantage of our free design services and account management.

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Professional Graphics + Effective Advertising

With custom fleet graphics not only do you get professionally branded vehicles but an effective marketing channel. Study after study has shown vehicle advertising to have an incredibly low cost for its wide reach while also having a measurable impact on brand recall and awareness.


Fleet Graphic Lettering

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Pre-spaced and pre-masked for easy installation, custom lettering for fleet vehicles is perfect for branding your vehicles with everything from registration numbers to your company name and contact information. Take advantage of our national installation services or install the individual letters all at once by yourself in a matter of minutes.

Fleet lettering offers unlimited fonts and 39 colors. Lettering is cut from solid colored vinyl and can also include simple one to three color graphics. Uploaded files must be vector based and designs can not include gradients, shadows, or other printed elements.


Additional Specs

  • Thickness

    2 mil (.002" or 50 microns; about the thickness of half a sheet of copy paper)

  • UV Resistance

    UV protectants in the material for 5-10 years of outdoor vibrancy

  • Estimated Lifespan

    8 years depending on climate and use

  • Temperature Range

    -40F to 225F

  • Installation Method

    Transfer Tape; all-at-once installation

  • Print Method

    Cut, not printed, from vinyl sheet

  • Uses

    Outdoor. Used on windows and painted surfaces on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial vehicles, food trucks, RVs, and trailers.



Towel

Care

Fleet lettering can be washed on a regular basis with a damp non-abrasive rag so as to not damage the lettering nor the vehicle in any way. When cleaning, do not use strong cleaners or scrub vigorously as both of these actions may damage and/or peel away the lettering from the surface where applied. While hand washing is the recommended cleaning method, low pressure power washers and most car washes are both safe ways to clean your fleet lettering when done with care.


Fleet Spot Graphics

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Big or small our custom fleet graphics are the perfect way to brand all of your company’s vehicles. Printed spot graphics have no limitations on colors, gradients or other printed elements. All printed elements will be on one continuous piece of material (graphics that have both dimensions over 52” will need to be paneled) in contrast to vinyl lettering which consists of individual letters. By default the background color will be white but can be printed in any color that matches your brand. Spot graphics can also be cut to shape to complete your customization. Spot graphics have a protective laminate that make them water and weatherproof for graphics that will last for years to come.

Spot graphics are the perfect solution for complex logos, large one off graphics on the sides of painted vehicles and much more. If you’re looking for large vehicle graphics without doing a partial or full wrap, spot graphics are exactly what you are looking for.


Additional Specs

  • Material

    Durable cast vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.

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Install

For large fleet graphics we recommend professional installation services. These graphics can be extremely challenging to install given the size and application surfaces.

Care

Our custom fleet graphics are intended for semi-permanent or permanent use. They are designed to withstand continual outdoor use in even the harshest conditions for the long run. In order to achieve this longevity and the vibrancy of your graphics we recommend regular cleaning of your graphics. Low pressure power hoses, most car washes and manual cleanings are all safe ways to clean your graphics when done with care.

Full care details can be found in the FAQ.


Additional Specs

  • Material

    Durable vinyl adhesive

  • Thickness

    2 mil (.002” or about the thickness of half a sheet of copy paper)

  • Estimated Lifespan

    5+ years with proper installation and care

  • Laminate

    Yes. Thin protective laminate provides water and weatherproof graphic that will last for years to come.

  • Installation Method

    Professional

  • Print Method

    Four color process, eco-friendly, weather, fade and abrasion resistant ink

  • Uses

    Outdoor. Used on any type of fleet vehicle including: cars, trucks, semi-trailers, box trucks, vans, buses, commercial and franchise vehicles, food trucks, public transit, trailers, and more.


Reviews
4.3
Out of 5.0
  • 5 Star
    (23)
  • 4 Star
    (4)
  • 3 Star
    (3)
  • 2 Star
    (0)
  • 1 Star
    (3)
Overall Rating
82%
of customers that buy this product give it a 4 or 5-Star rating.
Verified buyer
Great for the miney May 19, 2023 by Derrek Padilla ( NM )
“If you were going for a low-cost option that you could do yourself without having to wrap the entire vehicle this is definitely the way to go. I do, however wish they offer this as more of a die cut sticker instead of just an overall rectangular sticker.”
Verified buyer
Business Logo Signs August 21, 2022 by Brandi ( IL )
“My signs are just what I wanted. A little pricey but the quality is very good.”
Verified buyer
July 16, 2022 by Brenda Crandell ( CA )
“They did an excellent job, everything I wanted!!”
Verified buyer
January 14, 2022 by Mohammad
“Very good and high quality material I am ordering again”
Verified buyer
January 9, 2022 by Ken ( TX )
“Delivery is up to date. The sign look right.”

Questions and Answers

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Q:
What material are your fleet graphics?
Asked a year ago by Signs
A:

The material used for our custom fleet graphics is made from a durable cast vinyl with an adhesive backing.

Q:
Is it printed or cut from the vinyl?
Asked a year ago by Signs
A:

Spot graphics are printed onto our vinyl material rather than cut from a solid colored vinyl like fleet lettering. This means that spot graphics can include any and all text and graphic effects that fleet lettering cannot.

Q:
What is the default color? Is it a transparent material?
Asked a year ago by Signs
A:
The material by default is white and is not transparent. Unprinted areas will appear white.
Q:
Does it have a laminate?
Asked a year ago by Signs
A:

Yes. Our vinyl fleet graphics have a durable but thin laminate that helps extend the lifespan of the product and maintain the vibrant printing.

Q:
Is it safe for outdoor use?
Asked a year ago by Signs
A:

Yes! Without a doubt, our fleet graphics are intended for outdoor use! These custom graphics will last for years to come despite the wear and tear of daily use on fleet vehicles. Unless you are driving in temperatures less than -65F or above 225F you should be safe.

Q:
Can my fleet graphics be cut to shape?
Asked a year ago by Signs
A:

Yes. We offer multiple shape options for our fleet graphics including: square/rectangle, rounded corners (1/4" or 1" radius), circle/oval, custom, or custom with border. You can have your custom fleet graphics cut to the exact shape you want with custom cut (previously known as or sometimes referred to as contour cut) or have a small border around the entire design (custom with boarder - previously known as halo cut). Your preferred shape can be selected on our design tool. Partial and full fleet graphics by nature are custom. Thus, you will not select a specific type of cut but work directly with our graphic designers to make sure it matches the exact dimensions and uniqueness of your fleet vehicles.

Q:
Do my fleet vehicles need to be flat to have a wraps installed?
Asked a year ago by Signs
A:

No. One of the main advantages of vinyl fleet graphics is that the intended application surface does not need to be flat like is the case for many of our other vehicle and window decals. These graphics will work on both flat and non-flat surfaces including rivets, corrugations, and simple and compound curves.

Q:
Any restrictions on what I can print?
Asked a year ago by Signs
A:

Nope! We print everything in full color and there are no restrictions on what you can print for your custom fleet graphics. The only exception is that they need to fall within our terms of service.

Q:
Are the graphics temporary or permanent?
Asked a year ago by Signs
A:

Graphics are intended to be semi-permanent in nature. This means that once applied or installed you will not be able to reposition nor remove and reuse them. But they can be removed when you are ready to dispose of them or update your fleet's look or branding.

Q:
How is my pricing determined?
Asked a year ago by Signs
A:

Pricing is determined by the size of your graphic, quantity and any other options you may select. Of course, taxes, shipping, and installation services if needed will add to your final price.