Signage 101: Direct Printing versus Vinyl Overlay

Today’s Signage 101 post will discuss the pros and cons of direct printing versus vinyl overlays for rigid signs. Common rigid signs include aluminum signs, rigid plastic signs, and acrylic signs. We’ll compare each method to help you decide which is best for you. As a rule of thumb, vinyl overlay works best as temporary signage. Direct printing best suites permanent, high-resolution signage.

Read More

Growing Your Business With B2B partnership feature image

Growing Your Business With B2B Parternships

So what do we mean when we say ‘business partnerships?’ We’re referring to two businesses agreeing to help one another promote and build their brands. This partnership can also include business to business (B2B) advertising or sales. Of course, we’re not ones to limit the extent of a business partnership; we’re here to help you understand what you need to do to get the ball rolling in starting a business partnership.

Read More

5 Things Your Friends Won’t Tell You About Your New Business Venture

5 Things Your Friends Won't Tell You About Your New Business Venture

Starting a business is exhilarating. You’re super excited about your new idea and you want to yell it from the rooftops. Since this isn’t Fiddler on the Roof and your friends aren’t hanging around outside waiting for your echoing proclamation, you decide to use your cell phone and call everyone instead.

And the feedback? Is 100% positive! Your friends think you’re a genius. They assure you that you’ll be the next Mark Zuckerberg. The problem? They are lying to you. LYING.

They’re your friends and they love you (or at least want to stay in your good graces so they can keep crashing on your couch when they can’t pay their rent). So they tell a white lie or two. What could it hurt? Your bottom line, that’s what. Maybe your friends won’t tell you these five things about your latest business venture, but we will. Read More