Which banner is the best? Am I getting good value for my banner? What other options are there? These are the usual questions you should think about when checking out banner prices. With so many options available to you now, printing banners isn’t just about design and durability. You must also make an informed choice about getting the best deals with these promotional signs.
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Banner printing on vinyl or PVC has been commonplace since the late 20th century. Most producers at the time were screen printing on vinyl to create affordable and versatile advertising signage. With the advent of digital printing in the 1990s, however, the opportunity for on-demand, truly customizable vinyl banners came to the forefront — customers can now change out their design at will, whether they were ordering one banner or 100. As a result, banners have continued to thrive as a medium for printed signs.
Today, you can pretty much get high-quality banners anywhere. Whether you are purchasing them online or commissioning local print shops, custom banners are very much thriving for offline promotions and branding. In this article, we’ll show you the many factors for the pricing of these banners.
Banner Prices: the Breakdown
First, let’s discuss brick-and-mortar operations: your local sign shops. While costs will vary from sign shop to sign shop and region to region, it can be helpful to know a ballpark cost range when you’re preparing to purchase a banner. A standard pricing rule for local sign shops is to charge $8 per square foot for printed banners. So, a 6’ x 3’ banner would cost approximately $144 — including only the banner material, labor, and printing. Design work is most often an extra charge so, unless you’re bringing in a print-ready, formatted file, you’re likely to see additional design fees. Sign shops can charge as much as $30-$70 per hour for design work beyond the “basic” sign price.
If you’ve shopped around for banners online, you’ve likely noticed a bit less expensive offer than your local sign shop. One of the biggest reasons for the varying banner cost is that while local shops receive some requests for banners, they don’t have the same volume that some online sign providers do. Many online sign printers focus their business on banners and other printed signs; this allows them to lower their costs because they’re producing banners in bulk.
How Much Does a Banner Cost?
Material Costs
Vinyl banner materials are made in multiple weights and qualities. Lightweight materials are more affordable than the sturdier and heavier variants, though these may have a shorter lifespan.
The weight of vinyl banner material can range from 9 oz. to 22 oz. per square yard of material. The banner’s denier (its fiber density) will also affect material cost. A denser or heavier denier will hold up better over time but is also more expensive. Vinyl banner denier ranges from 100 to 1,000. Check out our blog post on banner material comparison to get a better understanding of the differences in material.
Printing Costs
While there are a few different ways to print banners, most banners are now digitally printed with UV or solvent inks using large-format roll printers. Some banners are produced by screen printing. Screenprinted banners are cost-effective, especially if you are mass-producing the same banner designs.
As we noted at the beginning of this blog, digitally printed banners are great for customization. When it comes to the inks themselves, UV inks have become the industry norm because the printing process results in a long-lasting print and avoids the harsh chemicals and odors that are present with solvent inks. Banners printed with UV inks can be customized to a wide color range for any design.
Other Costs
Other costs that can contribute to banner prices are the extras such as grommets and hem (aka edge). The banner producer sometimes includes grommets and hems in their pricing, but others will charge for these options. Here at Signs.com, we include grommets and a welded hem at no additional cost with all our 13-oz. banners and mesh banners.
If you’re considering the full cost of printing and setting up your banner for display, you might also consider the cost of display options such as rope, bungees, screws, or other display methods. Many sign providers will give you the option to purchase display hardware as accessories with your banner.
Signs.com – How Much Does a Custom Banner Cost
At Signs.com, we offer a wide variety of banners, including our most popular vinyl banners in both 13-oz. and heavy-duty 18-oz. vinyl. We also have mesh banners and fabric banners if you’re interested in something a little different to really make your project stand out in a crowd.
Standard Vinyl & Fabric Banners Pricing at Signs.com*:
| Size | 13 oz Vinyl | 18 oz Vinyl | 8 oz Mesh | Fabric |
| 4’ x 2’ | $27.93 | $48.69 | $34.81 | $49.23 |
| 6’ x 2’ | $36.75 | $60.39 | $45.01 | $64.07 |
| 6’ x 3’ | $49.97 | $77.93 | $60.31 | $86.31 |
| 10’ x 3’ | $76.42 | $113.02 | $90.90 | $130.81 |
| 8’ x 4’ | $80.83 | $118.87 | $96.00 | $138.23 |
*The given sizes and prices are to provide a quick reference to the most commonly ordered banner sizes
We want you to be satisfied with everything about your banner purchase. That’s why we provide you with the tools to customize your banner in a simple and intuitive way. Use our online design tool or take advantage of our free design services. Once your banner is designed just the way you want, hit “Save & Continue” to proceed to checkout. You can choose your shipping preference depending on how fast you need your banner to arrive. If you want to save your draft, click “Save” so you can get back to it at a later time.
Once the order is submitted, we don’t waste any time. Your banner will be produced the very same day if you submit the order before 3:00 p.m. MST. We’ll have it shipped and on its way to your front door (or office) the very next day.
While we work fast to get your banner produced, that doesn’t mean we neglect quality. We start by using high-quality, locally sourced vinyl material. We then digitally print your design using top-of-the-line printing technology. Our printing technicians have more than 15 years of experience operating our printers — they ensure that the UV inks and the printers sync just right to produce your artwork or logo onto the vinyl precisely how it was designed. And if you want to add the free added hem and grommets to your banner, our fabrication technicians will complete these tasks with both finesse and attention to detail.
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